Saarah Jasmine Jones

Resume created on DoYouBuzz

Experiences

Overseeing public relations and KOL management for Nespresso SA under Nestle. Develop and execute strategic PR plans to enhance brand visibility, drive positive media coverage, and boost product awareness
Cultivate and maintain relationships with key media outlets, influencers, and industry stakeholders to secure high-impact media placements and partnerships
Lead the creation and distribution of compelling press releases, media kits, and other PR materials that effectively communicate our brand's story and key messages
Oversee and manage PR events, press conferences, product launches, and other promotional activities to maximize media exposure and brand engagement
Contribute to the development of OBIs and Big Ideas, engagement strategies. Work in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image
Monitor and analyze media coverage, industry trends, and competitor activities to identify opportunities and address potential reputation issues promptly

Overseeing public relations for clients such as the South Australian Government, Mission Foods, Yoodo, Sun Life Malaysia, NanoVerify, GetBats, US Highbush Blueberries, and ZCova
Lead in the A-Z implementation of the plan execution including press releases, media launches, working with key influencers, media calls, media visits following internal SOPs
Ensure smooth execution of PR activities and campaigns with meticulousness and strong leadership to the team
Develop, maintain and extend relationships with key clients, media and influencers
Awards:
Dragons of Malaysia 2022: Best Social Media or Word of Mouth Campaign - Mission Foods Like Bread But Better (Bronze)
Dragons of Malaysia 2022: Best Product Launch of Re-Launch Campaign - Mission Foods 'Winner, Winner, Mission Dinner' (Silver)
The Markies Awards 2022: Most Creative E-Sports Marketing - Yoodo (Silver)
The Markies Awards 2022: Most Effective Use of E-Sports Marketing - Yoodo (Silver)

Crafting press releases for new product launches aimed at travel retail segment
Coordinating with global team members for campaign and product slogans, taglines, headers, and sub-headers
Drafting responses for media interviews such as TR Business, The Moodie Davitt Report, TR Insider, etc
Launching new FOREO sister brand, FAQ, from ground up - press releases, brand identity, KOL seeding, brand management, media interviews

● Media planning for paid content distribution and paid PR placements - specifically in the beauty + luxury travel industry
Managing assigned markets and responsible for the cost effectiveness of all placements booked and content created.
● Protecting the online reputation of the products by making sure the audience sees positive impact and utility.
● Coordinating with internal team, freelancers, agencies, external talent to support activities, workflow.
● Evaluating queries coming in from team members and PR/Marketing and market managers, PR agencies.
● Building strategies & roadmaps for product launch campaigns in the field of content advertising, paid PR, online reputation management.
● Building execution plans, guiding local market teams, creating reports.
● Tracking, recording performance data evaluation of everything what is done, come up with unified metrics and data collection.
● Review all delivered content before publishing.
● Keeping an eye on digital content media trends globally- specifically related to travel retail and on the assigned market, test new formats and optimising.

Learn more

Planning and implementing local PR strategies in line with marketing goals for more brand awareness
Responsible for media/influencer relations to promote brands on ZALORA - engaging, cultivating, maintaining and managing influencer and media relationships
Analysing effectiveness of media coverage across all channels
Evaluating opportunities for sponsorship on a regular basis
Managing brands for events or strategic gifting
Managing and executing events for ZALORA - ie, ZALORA Ready for Raya 2016 fashion shows, ZALORA Media Luncheon, Dorothy Perkins x ZALORA Style Heroes event, etc

Learn more

CLEO's appointed voice on all matters regarding to beauty.
Produced content for beauty pages, covering topics on make-up, skincare, and hair.
Conceptualized, managed, and produced advertorials for clients. Involved choosing models for shoots, managing clients expectations, drafting layouts, putting together moodboards for make-up and wardrobe.
Attended local and international press events for beauty brands such as Chanel, Laneige, Shiseido, Philosophy, and Sephora.
Arranged and produced photo shoots, and conceptualized editorial content for booklets and editorial buys. Clients included such as Pantene and Laneige.
Arranged and produced photo shoots for editorial spreads. Clients included Panasonic Beauty, L'Oréal, and M.A.C.
Managed annual award programs such as Beauty Hall of Fame, Whitening Awards, Spa Awards, and Top 80 Editor's Beauty Picks. Involved testing and trying hundreds of different products and services, and producing reviews on each.
Tasked to speak at brand workshops and other similar events. Clients included Za, L'Oréal, Olay, and Pantene.

Produced regular editorial content.
Curated articles and content for the magazine's website.
Managed Facebook, Twitter, and Instagram content for the magazine.
Attended client events on behalf of writers.
Liaised with brands for write-ups, product images, and also product pricing.
Assisted with planning and executing reader events such as CLEO's Most Eligible Bachelor 2012 and 2013.
Managed CLEO's monthly invoices. This included processing and filing of all invoices received from vendors, contributors, freelancers, and suppliers.

Assisting writers in research components of stories.
Handling reader QA's via email.
Assisted writers and editors with their tasks. This included loaning, attending events, completing write-ups, and conducting interviews.

Skills

Interests

is looking for new experiences.