Ricardo Bernal
Sales and Marketing Manager
Employed
Available
My name is Ricardo Bernal. I currently work independently in my project called "Talent Scout RB" in Italy, which is aimed for the search and recognition of people with the potential and the desire to develop a career as a model within the world of entertainment. Graduated in the year 2000 in Communication and Advertising in Mexico City with specialization in Mass Media of Communication, Photography and Audiovisual Advertising.
As a sales and marketing manager I also help create and approve ads and decide which magazines the company uses to advertise. I choose which events the company and the models attend and develop other promotions to keep the company in front of its specific audience.
From 2004 to 2015 I collaborated for two of the best agencies of Models in Mexico, Glenda Models and Model Site Agency, during my permanence I started as a junior booker and thanks to my personal and professional performance and abilities, I was soon promoted to Head Booker in charge of the fashion and advertising department.
At the beginning of my career and during my first 4 years in advertising, I participated as a photographer, casting director, production assistant and talent scout.
As a sales and marketing manager I also help create and approve ads and decide which magazines the company uses to advertise. I choose which events the company and the models attend and develop other promotions to keep the company in front of its specific audience.
From 2004 to 2015 I collaborated for two of the best agencies of Models in Mexico, Glenda Models and Model Site Agency, during my permanence I started as a junior booker and thanks to my personal and professional performance and abilities, I was soon promoted to Head Booker in charge of the fashion and advertising department.
At the beginning of my career and during my first 4 years in advertising, I participated as a photographer, casting director, production assistant and talent scout.
Director
"RB Photo"
Since September 2015
- In charge of finding and recognizing the people who have the physical characteristics and the talent necessary to develop a career within the world of entertainment, working closely with the modeling agencies to discover who would become the new top models.
Head Booker
Model Site Agency
June 2008
to August 2015
- Responsible for the team of bookers of fashion and advertising, photographic material (polaroids, book and compo), phone calls, appointments, auditions, castings, trips, able to negotiate with clients thus obtaining better conditions (situations and contracts), negotiation with models, customer loyalty through professional relationships, overcoming objectives established by the agency individually and as a team.
Distribution of responsibilitiesPhotographer and responsible for audiovisual materials.Creation and updating of database within the companyProject coordination with the billing and collection departmentNegotiation of contracts with advertising agenciesResponsible for budget, quotes and contractsPublic relationsCustomer portfolio managementSales of professional services
Booker
Glenda Modelos
May 2004
to January 2008
- In the position of booker I had the task of managing the models and make the appropriate selections against the demands of customers, in the field of fashion, advertising and television.
Selection of talent for diverse projects.Negotiation and drafting of contracts, prices and budgets, schedules of emission and territories.Responsible for audiovisual materials.Customer SupportHandling of confidential informationProject coordination with the billing and collection departmentCustomer portfolio management
Freelance PHOTOGRAPHER - PRODUCTION ASSISTANT - HUNTING TALENTS
La Otra Productora, Funky Casting, IC Casting, Shelley Producciones y Esfera Producciones
February 2000
to January 2004
- PHOTOGRAPHER - PRODUCTION ASSISTANT - HUNTING TALENTS
4 years of administration and services of casting, production, television, advertising and photography agencies.Negotiation and drafting of contracts, prices and budgets.Working as documentary photographer, reporting and fashion, performing respectively social projects, current affairs and fashion catalogs, editorials, studio shot and outside.Proven experience in editing work, selection of the best images and consistent for a project and post-production.Organization and coordination of production personnel.
Callings for castingScouterSelection, editing and direction of castingsNegotiation of contracts between advertising agencies and modelsProduction and Photography AssistantPlanning and LogisticsProduction Coordination
