Professional Status


About Me

Proven success concepting and implementing strategic marketing campaigns. Thorough experience in converged media strategy, social media for large brands, publicity, advertising, and creative production on a diverse blend of fully integrated retail, entertainment and CPG projects.

Remains results-focused while providing holistic strategy, exceptional client service to internal and external stakeholders, and executing creatively inspired campaigns.

Self motivated competitor who enjoys balancing large projects with strict attention to detail in a team setting.


Social Media Strategist

Vitrue, Inc.
June 2010 to April 2011
Responsibilities completed
  • Collaborated with retail and CPG brands such as JCPenney, Best Buy, Macaroni Grill, Frito-Lay, State Farm and Kellogg's on social media strategy and execution.
  • Vitrue is a social media management company providing technology solutions to help brands harness the vast marketing potential of social networks such as Facebook and Twitter.
  • Solutions combine a social relationship management platform, multi-presence management capabilities and a suite of Facebook applications built to meet marketer objectives such as acquisition, engagement, sales and brand awareness across the social web.