Proven success concepting and implementing strategic marketing campaigns. Thorough experience in converged media strategy, social media for large brands, publicity, advertising, and creative production on a diverse blend of fully integrated retail, entertainment and CPG projects.
Remains results-focused while providing holistic strategy, exceptional client service to internal and external stakeholders, and executing creatively inspired campaigns.
Self motivated competitor who enjoys balancing large projects with strict attention to detail in a team setting.
Creates the social media strategy across all Turner Sports affiliated league partners including NBA TV, NBA on TNT, PGA.com, NCAA.com, NCAA March Madness, MLB on TBS and NASCAR on TNT.
Coordinates with stakeholders across Turner Sports to ensure the strategy's effectiveness towards achieving the business's KPIs. Ensure the adoption of relevant social media techniques into the corporate culture and into all of the company's linear and digital products and services.
Owns the roadmap for the social media tools used and directs the social technology integration.
Identifies and implement new social platforms, products, programs, and technologies.
Acts as the advocate of social media integration, influencing overall business strategies.
Monitors and comments on trends in social media trends and pushes for innovation in digital, mobile and social TV.