Proven success concepting and implementing strategic marketing campaigns. Thorough experience in converged media strategy, social media for large brands, publicity, advertising, and creative production on a diverse blend of fully integrated retail, entertainment and CPG projects.
Remains results-focused while providing holistic strategy, exceptional client service to internal and external stakeholders, and executing creatively inspired campaigns.
Self motivated competitor who enjoys balancing large projects with strict attention to detail in a team setting.
to October 2008
- Managed creative strategy, production and execution of seasonal and designer based campaign platforms.
- Created microsites to hub all online marketing for jcp.com and in-store sales. Utilized added value, social media, and online advertisements to redirect traffic to the site.
- Executed all creative production for integrated marketing campaigns with traditional and unconventional media.
- Created microsites to launch new private label brands and seasonal campaigns. Responsible for driving sales, store traffic, and working with merchants to ensure price/item execution.