Proven success concepting and implementing strategic marketing campaigns. Thorough experience in converged media strategy, social media for large brands, publicity, advertising, and creative production on a diverse blend of fully integrated retail, entertainment and CPG projects.
Remains results-focused while providing holistic strategy, exceptional client service to internal and external stakeholders, and executing creatively inspired campaigns.
Self motivated competitor who enjoys balancing large projects with strict attention to detail in a team setting.
H-E-B Grocery Company is a privately supermarket chain with more than 315 stores throughout Texas and northern Mexico, including Central Market, an upscale organic and fine foods retailer. H-E-B ranks No. 11 on Forbes' list of "America's Largest Private Companies". H-E-B is the twenty-seventh largest retailer in the United States.
Managed all marketing efforts on 3 key pieces of business, including the H-EB Pharmacy, Central Market brand, and overhaulilng the H-E-Buddy kids marketing and childhood obesity initiative.
Responsible for developing yearly marketing strategy plans as well as ensuring timely implementation. Key deliverables included providing excellent client service, developing brand positioning, creative and execution of in-store signage, media creative assets, online content, and Partner communication.