Proven success concepting and implementing strategic marketing campaigns. Thorough experience in converged media strategy, social media for large brands, publicity, advertising, and creative production on a diverse blend of fully integrated retail, entertainment and CPG projects.
Remains results-focused while providing holistic strategy, exceptional client service to internal and external stakeholders, and executing creatively inspired campaigns.
Self motivated competitor who enjoys balancing large projects with strict attention to detail in a team setting.
to February 2013
- Responsible for AT&T social media marketing:
- Led social media strategy
- Executed social-by-design marketing programs that support key device launches, promotional periods, and large corporate initiatives
- Collaborated with internal teams to socially optimize all aspects of the business
- Pushed innovative and first-to-market ideas thru mobile-first platform development
- Measured all initiatives with thorough metrics, analytics and insights to prove positive ROI on social media marketing