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Professional Status

Employed
Open to opportunities

Experience

Paid Search Specialist

Flying Point Media
October 2010 to July 2011
Detailed Description
  • Managed large scale PPC campaigns across multiple clients and industries.
  • Utilized advanced Microsoft Excel functions to create and analyze detailed marketing data including CPC, impressions, CTR and conversions to reach desired CPA levels.
  • Monitored daily performance and made informed recommendations to both the client and/or internal account managers.
  • Consistently met and exceeded client goals with performance improving optimizations such as writing compelling ad copy, A/B testing, day-parting, and search query mines for both negatives and phrase/exact match graduation recommendations.