Contact

Professional Status

Employed
Open to opportunities

Experience

Search Manager

Catalyst Search Marketing (Group M)
Since July 2011
Responsibilities completed
  • Managed 15 Pharmaceutical brands including over-the-counter (OTC) products with $5MM total yearly spend.
  • Created and implemented successful keyword and ad builds that adhered to strict legal guidelines while capturing consumer interest and driving brand-specific conversions in a fiercely competitive landscape.
  • Performed hands-on analysis of large volumes of consumer level data and communicated findings back to client, including learnings and recommendations for future online and offline media.
  • Translated client goals into account structure, communicated strategy, and launched action.
  • Managed a team of two junior specialists (one remote), providing leadership, direction and training.