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Professional Status

Employed
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Experience

Search Manager

Catalyst Search Marketing (Group M)
Since July 2011
Responsibilities completed
  • Managed 15 Pharmaceutical brands including over-the-counter (OTC) products with $5MM total yearly spend.
  • Created and implemented successful keyword and ad builds that adhered to strict legal guidelines while capturing consumer interest and driving brand-specific conversions in a fiercely competitive landscape.
  • Performed hands-on analysis of large volumes of consumer level data and communicated findings back to client, including learnings and recommendations for future online and offline media.
  • Translated client goals into account structure, communicated strategy, and launched action.
  • Managed a team of two junior specialists (one remote), providing leadership, direction and training.

Paid Search Specialist

Flying Point Media
October 2010 to July 2011
Detailed Description
  • Managed large scale PPC campaigns across multiple clients and industries.
  • Utilized advanced Microsoft Excel functions to create and analyze detailed marketing data including CPC, impressions, CTR and conversions to reach desired CPA levels.
  • Monitored daily performance and made informed recommendations to both the client and/or internal account managers.
  • Consistently met and exceeded client goals with performance improving optimizations such as writing compelling ad copy, A/B testing, day-parting, and search query mines for both negatives and phrase/exact match graduation recommendations.

Game Day Operations Assistant

New York Jets
August 2007 to January 2010
Responsibilities completed
  • Organized pre-game color guard ceremonies with local military/police units
  • Setup and brokedown on-field audio/video equipment
  • Worked with advertisers and sponsors in regards to proper signage placement and promotion events
  • Prepped media in anticipation of post-game press conferences
  • Coordinated in-game fan participation and promotional events

Director - Individual Fundraising Initiatives

My Sports Dreams
September 2007 to July 2009
Responsibilities completed
  • Composed a detailed business plan complete with missions, goals and objectives, budgets, models, logistics, a marketing plan, and timelines
  • Collaborated with web designers to create an easy to use website that appealed to the masses, complete with blogs and social networking tools
  • Recruited, hired and trained teams of college interns to assist with database building
  • Aligned partnerships with various sports camps, youth groups, schools, and churches through e-mail marketing campaigns, social media campaigns, etc.
  • Worked hand in hand with students of all ages as well as parents throughout their fundraising campaign

Media Arts Director

Hudson Valley Renegades
May 2007 to September 2007
Responsibilities completed
  • Implemented graphical sequences throughout games and events using the Daktronics Venus 7000 system as well as the Click Effects 2.5 software application
  • Planned, corresponded and assisted with the implementation of on field promotions
  • Worked with various organizations to create graphics and logos to promote the sponsor through in-game awareness

Staff Sergeant (Avionics Guidance and Control Systems)

United States Air Force
August 2001 to August 2007