Contact

Professional Status

Employed
Open to opportunities

Experience

Search Manager

Catalyst Search Marketing (Group M)
Since July 2011
  • Managed 15 Pharmaceutical brands including over-the-counter (OTC) products with $5MM total yearly spend.
  • Created and implemented successful keyword and ad builds that adhered to strict legal guidelines while capturing consumer interest and driving brand-specific conversions in a fiercely competitive landscape.
  • Performed hands-on analysis of large volumes of consumer level data and communicated findings back to client, including learnings and recommendations for future online and offline media.
  • Translated client goals into account structure, communicated strategy, and launched action.
  • Managed a team of two junior specialists (one remote), providing leadership, direction and training.

Education

B.S. Business Management

State University of New York College at Cortland
September 2005 to August 2007

G.P.A.: 3.18 (Major G.P.A.: 3.31)
Dean's List: Fall 2006

Skills

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • E-Mail Marketing
  • Social Media Marketing
  • Advanced Marketing Analytics/Tactics
  • Pay-Per-Click (PPC) Management
  • Multi-Variant Landing Page Testing
  • Landing Page Optimization
  • Online Testing
  • Google Analytics