Managed 15 Pharmaceutical brands including over-the-counter (OTC) products with $5MM total yearly spend.
Created and implemented successful keyword and ad builds that adhered to strict legal guidelines while capturing consumer interest and driving brand-specific conversions in a fiercely competitive landscape.
Performed hands-on analysis of large volumes of consumer level data and communicated findings back to client, including learnings and recommendations for future online and offline media.
Translated client goals into account structure, communicated strategy, and launched action.
Managed a team of two junior specialists (one remote), providing leadership, direction and training.