Melissa Pauléat
Professional Status Employed
Job/Career Open to opportunities
Director of Public Relations
Ten years of public relations, press relations, communication and social media experience.I have broad experience in PR agencies and in-house. My areas of speciality range from media relations and crisis management to social media use in campaigns. I have successfully planned and implemented PR campaigns for a wide range of companies in IT, animation, e-commerce and online gaming sectors.
My experience is international having worked in the UK, France and Canada for brands across the globe. I am deeply passionate about PR and an avid follower of all PR-related news, forums and social groups.
I am fully bi-lingual with dual French and British nationalities.
I am currently on parental leave and will be available to return to full-time employment in October 2011.
Professional Experience
Director of Public Relations
Global Interactive Services - Montreal - Canada(July 2006 - November 2010)
Responsibilities
- Developed an international PR strategy for the leading European online poker brand Everest Poker
• Created PR department, hired and trained a dozen staff, set goals, PR evaluation methods and interfaced with other marketing functions to coordinate PR campaigns
• Hired and managed ten PR agencies across Europe
• Implemented social media practices throughout PR department
• Determined and implemented reporting tools, message pull-through metrics and program measurement framework
• Created media crisis program. Managed damage control and crisis management activities and communications
• Liaised with Investor Relations to contribute divisional content for earnings announcements