Professional Status
About Me
Ten years of public relations, press relations, communication and social media experience.
I have broad experience in PR agencies and in-house. My areas of speciality range from media relations and crisis management to social media use in campaigns. I have successfully planned and implemented PR campaigns for a wide range of companies in IT, animation, e-commerce and online gaming sectors.
My experience is international having worked in the UK, France and Canada for brands across the globe. I am deeply passionate about PR and an avid follower of all PR-related news, forums and social groups.
I am fully bi-lingual with dual French and British nationalities.
I am currently on parental leave and will be available to return to full-time employment in October 2011.
Education
Bachelor of Arts with Honors
The University of Salford
September 1998
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September 1998
French, Media and Business
Experience
Director of Public Relations
Global Interactive Services
July 2006
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November 2010
- Developed an international PR strategy for the leading European online poker brand Everest Poker
• Created PR department, hired and trained a dozen staff, set goals, PR evaluation methods and interfaced with other marketing functions to coordinate PR campaigns
• Hired and managed ten PR agencies across Europe
• Implemented social media practices throughout PR department
• Determined and implemented reporting tools, message pull-through metrics and program measurement framework
• Created media crisis program. Managed damage control and crisis management activities and communications
• Liaised with Investor Relations to contribute divisional content for earnings announcements
Director of Southern Europe
Global Interactive Services
March 2009
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February 2010
- Implemented and managed marketing strategy for France, Spain, Portugal and Italy
• Planned, managed and launched mass media, WOM marketing, social media, events and PR campaigns
• Planned launch of French .fr website through coordination with stakeholders, local government and gambling authorities
• Managed contractual signing of player ambassadors
• Managed marketing and PR campaigns around WSOP finalist Antoine Saout
• Managed and launched international events
• Multi-milion dollar budget management
Director of Events
GIS Global Interactive Services, Inc., Montreal, Canada
July 2006
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March 2009
- Managed European events strategy for the Everest Poker brand
• Managed and launched the final of the Everest Poker European Cup, the first European amateur poker championship with over twenty live events across Europe
• Strategic planning of the first ever poker player ambassador event Everest Poker's Live the Dream
• Strategic planning of one of the largest tournaments in Spain, the Spanish Poker Tour
• Coordinated launch of local initiatives in Canada, Italy, France, Spain, Germany, Austria and the Netherlands
Senior Account Manager
Ketchum
April 2005
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June 2006
- Senior Account Manager in charge of press relation activities for clients in the IT B2B, B2C, animation and online commerce markets. In charge of multi-agency coordination for several international companies. Managed the French PR office for French and international companies.Managed junior teams.
Senior Account Manager
Hill and Knowlton
January 2005
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April 2005
- Account Manager in charge of the French press office for B2B companies in the IT and telecom sectors.
Account Executive
Actual PR
September 2002
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December 2004
- Account Executive in charge of French press office activities for a number of national and international companies in the IT B2B and B2C sectors.
English Teacher
Oxford House School of English
July 1999
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July 2001
- English Teacher for adults 18+
Qualified CELTA from Oxford - most honoured, entry-level credential in the world for teaching English as a second or foreign language.