Professional Status

Employed
Open to opportunities

About Me

Ten years of public relations, press relations, communication and social media experience.

I have broad experience in PR agencies and in-house. My areas of speciality range from media relations and crisis management to social media use in campaigns. I have successfully planned and implemented PR campaigns for a wide range of companies in IT, animation, e-commerce and online gaming sectors.

My experience is international having worked in the UK, France and Canada for brands across the globe. I am deeply passionate about PR and an avid follower of all PR-related news, forums and social groups.

I am fully bi-lingual with dual French and British nationalities.

I am currently on parental leave and will be available to return to full-time employment in October 2011.

Education

CELTA

Oxford House College
September 2002 - September 2002

English teaching to adults

Bachelor of Arts with Honors

The University of Salford
September 1998 - September 1998

French, Media and Business

Université de Montréal
September 2000 - September 2000

Communications & International Relations

Experience

Director of Public Relations

Global Interactive Services
July 2006 - November 2010
  • Developed an international PR strategy for the leading European online poker brand Everest Poker

    • Created PR department, hired and trained a dozen staff, set goals, PR evaluation methods and interfaced with other marketing functions to coordinate PR campaigns
    • Hired and managed ten PR agencies across Europe
    • Implemented social media practices throughout PR department
    • Determined and implemented reporting tools, message pull-through metrics and program measurement framework
    • Created media crisis program. Managed damage control and crisis management activities and communications
    • Liaised with Investor Relations to contribute divisional content for earnings announcements

Director of Southern Europe

Global Interactive Services
March 2009 - February 2010
  • Implemented and managed marketing strategy for France, Spain, Portugal and Italy

    • Planned, managed and launched mass media, WOM marketing, social media, events and PR campaigns

    • Planned launch of French .fr website through coordination with stakeholders, local government and gambling authorities

    • Managed contractual signing of player ambassadors

    • Managed marketing and PR campaigns around WSOP finalist Antoine Saout

    • Managed and launched international events

    • Multi-milion dollar budget management

Director of Events

GIS Global Interactive Services, Inc., Montreal, Canada
July 2006 - March 2009
  • Managed European events strategy for the Everest Poker brand

    • Managed and launched the final of the Everest Poker European Cup, the first European amateur poker championship with over twenty live events across Europe

    • Strategic planning of the first ever poker player ambassador event Everest Poker's Live the Dream

    • Strategic planning of one of the largest tournaments in Spain, the Spanish Poker Tour

    • Coordinated launch of local initiatives in Canada, Italy, France, Spain, Germany, Austria and the Netherlands

Senior Account Manager

Ketchum
April 2005 - June 2006
  • Senior Account Manager in charge of press relation activities for clients in the IT B2B, B2C, animation and online commerce markets. In charge of multi-agency coordination for several international companies. Managed the French PR office for French and international companies.Managed junior teams.

Senior Account Manager

Hill and Knowlton
January 2005 - April 2005
  • Account Manager in charge of the French press office for B2B companies in the IT and telecom sectors.

Account Executive

Actual PR
September 2002 - December 2004
  • Account Executive in charge of French press office activities for a number of national and international companies in the IT B2B and B2C sectors.

English Teacher

Oxford House School of English
July 1999 - July 2001
  • English Teacher for adults 18+
    Qualified CELTA from Oxford - most honoured, entry-level credential in the world for teaching English as a second or foreign language.

Skills

  • PR campaign pitching - creation - implementation and measurement

  • PR agency coordination

  • WOM marketing

  • Media training

  • Crisis management

  • Multi-cultural team management

  • In-house and agency experience

Interests

  • Reading
  • piano
  • singing / choir