Matthieu Charpy
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Professional experience
International Business Analyst
The Nielsen Company - Oxford - United Kingdom(Permanent contract - Since June 2010)
- Global Homecare Business Analyst (Airwick, Vanish, Calgon, Woolite):
- Key point of contact for the Global Brand Marketing Managers and Directors, offering superior servicing to a wider audience within the business
- Involved in the 3 year marketing planning and working alongside the Brand Managers to build the strategic plan, I delivered key market and consumer insights presentations on new developing markets opportunities, consumer segmentation, heavy and new category users.
- Delivered efficiently a presentation on Successful NPD benchmarking in Surface in DvM Markets (South Korea, Brazil, Saudi Arabia and Turkey).
- Proven ability to manage complex cross country projects working with cross-functional team to deliver strong added value insight to the Reckitt Benckiser business. - European Analyst:
- Supported the European Market Research Director by delivering high level strategic presentation to the European Board for all categories (Auto-dish, Fabric Treatment, Aircare, Surface Care, Soap, Personal care, Health Care...).
- Analyzed retail and consumer panel data from across Europe to provide strategic insight to the European leaders.
- Managed international research projects involving up to 29 countries, working closely with regional and countries lead.
Junior Business Development Manager
Pall-Ex - Leicester - United Kingdom(Permanent contract - December 2009 - June 2010)
- - Developed a marketing strategy to enter new European markets with the marketing director and deliver a market opportunity analysis on France with market entrance strategy. I also designed key decision making tools with the board to set up the European expansion strategy.
- Successfully deliver financial forecast presentation to potential Belgium and Netherlands partner’s top management in Brussels.
- Managed the relationship with Logistics partners in Romania and Belgium.
Assistant Product Marketing Manager
Philips Healthcare - Paris - France(Work placement - March 2009 - September 2009)
- - Did a competitive analysis on online pricing and distribution.
- Analyzed the distribution channels performance in terms of revenue and gross margin.
- Lead an opportunity study: the use of Internet as a new distribution channel.
- Developed a market forecast model to give an outlook for the management.
- Coordinated an email teasing campaign for a new product launch.
- Designed product leaflet for the sales team.
Digital Marketing Assistant
Net Target SAS - Toulouse - France(Fixed-term contract - January 2008 - September 2008)
- - Responsible for 2 products lines, I managed the SEO strategy and developed and monitored online marketing campaign (affiliation and PPC) and email shot.
- Did a competitive analysis on pricing, market trends and innovations.
- Worked on the three years strategy and business plan with the founders and prepared the communication material for their meetings with Business Angels.
- Designed and Implemented KPI and reporting dashboard including Sales and Web data.
Junior Consultant
B&T Associates - Toulouse - France(Permanent contract - June 2007 - December 2007)
- - Formalized the business requirements for Airbus supply chain IT systems
- Deployed the knowledge management strategy
- Collected organizational knowledge on project management processes
- Established a corporate methodology for KPI setting and schedule management
Operational manager / Accountant
IAE Junior Conseil - Toulouse - France(Student project - October 2006 - May 2007)
- - Defined the provisional annual budget
- Managed daily accountancy
- Defined the price policy of the consulting service offer (contents and pricing)
- Analyzed the customer’s requirements through interviews and developed the proposals (project schedule, resources, deliverables and price)
Logistic technician
Liebherr Aerospace Toulouse - Toulouse - France(Work placement - April 2005 - September 2005)
- - Did a financial opportunity analysis to outsource a part of the logistics operational chain.
- Updated of technical documentation according to production plant reorganisation planning.
