Marc Ribo
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Professional StatusFreelancer
Job/Career Open to opportunities
Founder, Blue Jay Technology
I'm a consultant in Digital Marketing (specialized in Online Communities).I help companies to enhance their online presence and to engage with their audience. I make companies visible in 2.0 environments.
Professional Experience
Founder & CEO
Blue Jay Technology - Barcelona(Since September 2009)
- Blue Jay Technology is a consultancy company dedicated to the design and management of Digital Marketing strategies: we are dedicated to promoting and enhancing the presence of companies in 2.0 environments (social networks, blogs, forums, corporate websites, SEO/SEM).
We take care the whole digital process, from optimized web design, to creation and management of Online Advertising campaigns. We're specialized in developing Online Community Strategies for companies to engage with their audience.
Social Media Strategist
Prestigia Online - Barcelona(Since December 2010)
- Designing Global Social Media Strategies for Brands, meaning:
* To develop and implement effective and innovative strategies based on clients' input, monitoring tools and competition analysis.
* To monitor tendencies, using Social Media tools and applications.
* To educate companies in the use of techniques, strategies and tendencies in Social Media in all marketing initiatives related to the company.
* To measure the overall impact from the Social Media actions that have been taken.
* To look for and create new business opportunities, tools and innovation in the Social Media environments.
Managing Director, TMT Middle East, FZ-LLC
TMT Factory - Dubai - United Arab Emirates(September 2008 - June 2009)
- * Leading the whole opening of the subsidiary (establishment process)
* Opening new international markets (Middle East and Asia) as an expansion strategy of the company.
* Partnering with companies, negotiating and closing commercial agreements with them.
* Selling Digital Signage projects (hardware, software and content for hotel chains, airports, public transportation, corporate buildings...).
* Leading a team in Spain/Emirates of 5 people
Marketing Segment Manager Private & Business Banking
Deutsche Bank - Barcelona - Spain(September 2002 - September 2008)
- Responsibility over two strategic groups inside the Marketing Department:
- Personal Banking Group
- Small Business/ Small Caps group
Specifically:
* To manage a 3 M€ budget to achieve the commercial objectives of the three groups, trough events with prospects/customers, plan and development of ATL and BTL Marketing campaigns to increase sales (cross selling and product up-grade), promote new products/services. Development and implementation of customer acquisition and loyalty campaigns.
* Rise up the Deutsche Bank brand awareness: internal events to retain the Sales Force, as well as sales competitions to motivate them. Branding actions to retain customers and gain new ones.
* Communications management (press and other media) to promote product/services campaigns. Continuous contact with both media and advertising agencies.
* Event management for both customers and prospects (non-customers).
* Leading a team of 4 people.
Business Development Project Manager
Deutsche Bank - Barcelona - Spain(September 2001 - August 2002)
- Design, development and implementation of new projects in Deutsche Bank, inside the Marketing Department.
Own-implemented Projects:
* Coordination of the implementation of the new business model of Deutsche Bank (both Private and Business clients). Definition of the guidelines and coordination of the several involved areas (Product Management, Sales Network, IT…).
* “db Intranet” Project. Coordination of the project whose aim was to join in a unique website all the different Bank internal websites (intranets). The project involved the definition of all the contents (current and new) of the new intranet and the work distribution between all the involved areas.
* Coordination group member of the Annual Sales Convention: structure, program definition, contents to be set out by the speakers, coordinating Marketing and Communication Departments.
