A proven track record of working in Marketing with more than 7 years’ experience. Improving operational efficiency, and marketing management. With an approach to driving quality improvements across the entire business. Believing that the ability to monitor market trends, sales integrity and sound customer follow-up. maximizes profits, staff and customer retention.
Spearheading the Al Bait Al Asry Store as marketing manager and operation supervisor. (new mega store 1200 m2 ) that includes the biggest 20 suppliers in the market “ El Araby, Universal , Kiriazi ,Fresh ,UnionTech , Nouval, Samsung , Kenwood, Meinta ,….etc)
Responsible about:
Designing the market research & planning to determine the business strategies.
Designing and selecting the products ‘mix according to the targeted customer’s segments.
CE Coordination and communication between Smart Sense and Samsung Co. (Cairo Office, Dubai branch and HQ) beside supervising and coaching office and data team
Organizing and implementing many of Samsung loyalty programs targeting both (FSM and customers).
Handling the promotions though dividing the tasks and responsibilities, sending the promoters to the promotional retails.
Customizing researches, tracker report analysis, finalizing and reviewing the CE daily and weekly reports (Brand Shops Reports, Traditional Market Reports, hyper and chains reports, Promoters Reports)
Designing, preparing and finalizing CE monthly reports and HHP, IT Monthly reports till 2013.
Designing and supervising the Annual Shop Audit. that covered all Egypt market in order to prepare the results and handed in the reports to deliver to Samsung office.
CE Auditing team leader (evaluating all CE team including the supervisors).
Operating and managing CE merchandisers in the market daily basis.
Following the instructions and tasks’ progresses and status regarding the Samsung requirements in the market.
Set the training mechanism for the fresh members delivering Company’s culture and policy, Samsung AV and HA products, and training on daily reports and other documents
Set the schemes and strategies internally regarding the CEO vision.
Prepared well-trained promoters (Frist wave of Samsung’s promoters in the market) to dispatch them in retails.
Set the training mechanism for the fresh members delivering Company’s culture and policy, Samsung AV and HA products, and training on daily reports and other documents
Following the performances of SFOs in Cairo through checking the routing, market auditing, mastery visit, reports evaluation, and through series of evaluation to guide and develop the total performances.
Supervising on all new store’s opening in Cairo beside supervising most of Samsung brand shops installations (giving training to the stuff, Preparing and organizing products according to Samsung manuals)
Organizing and conducting many of Samsung events in Cairo, Delta, Upper