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Professional Experience
VP Marketing
eviware software ab - Stockholm - Sweden(January 2010 - May 2011)
Responsibilities
- Responsible for strategic planning and analysis, including market research, competitor analysis, positioning, customer segmentation, pricing strategies, and more
- Enhanced brand awareness by developing and implementing effective marketing and communication strategies
- Managed the marketing budget and analyzed the performance of marketing activities to maximize effectiveness
- Created key messaging and marketing collateral, including web content, case studies, presentations, press releases, newsletters, and brochures
- Introduced and organized successful webinars that generated not only qualified leads, but actual sales, and attracted highly targeted audiences
- Provided leadership and coordination of sales for key strategic accounts
- Collaborated with Management, Development and Sales teams to create market demand for the company’s products and spur lead generation
Company Description
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eviware, the maker of soapUI and loadUI, is an open source software company specialized in testware. soapUI is by far the most used Web Service testware worldwide. With more than one million downloads and hundreds of thousands of users, soapUI is the de facto standard for Web Service testing.
eviware was purchased in 2011 by SmartBear Software, one of the top three Quality Lifecycle Management companies in the world.
Website
