Contact

E-mail

Professional Status

Consultant
Open to opportunities

About Me

Eureka Time est une agence New Media - social media - mobile - big data
Paris - Dublin - Barcelona

Experience

Managing Director - Social Media Expertise

Eureka Time
Since October 2008
  • I am : 

Entrepreneur and Managing Director at Eureka Time.
    
Researcher at Sorbonne and Teacher at Celsa.

    New media expert and sociologist (PhD).
    

My career start was in advertising agencies, then CRM and digital, working mostly on brand image and creativity for high value customers. In 2008 I founded my own agency.

    Eureka Time was launched during the crisis, with a project « Fuck La Crise » and created a very impressive buzz, both online and in the traditional media, through a large arty community who supported the message and fashion collection concept.

    As I studied community behaviour, social media and the role of influencers, Eureka Time has provided consultancy and advice in the new media market since its foundation.

    I’ve helped major companies, brands and public sector organisations establish an efficient online presence bringing customers and audiences closer. As a social media consultant, I establish and deliver both community management strategies and operations for customers.
  • I teach Master students in Business School and Communication (Celsa, EM-Lyon, IIM, Efap) and I am speaker at professional and academic events about the Internet, social media, influence, engagement and democracy.
  • My passion to understand changes brought about through social media and the internet resulted in a personal investment for the past four years in research work and a PhD thesis in sociology from La Sorbonne Paris on topics of social media, engagement and users interaction.
  • My compagny website : www.eureka-time.com
    My blog : www.lucile-merra.com

    My key words
    Branding – Relationsship management - Opinion – Internet – Influence – Social Media - Engagement – User – Sociology - Studies

PhD Researcher

Paris Descartes Sorbonne Cité
November 2009 - June 2013
  • Dans le cadre d'un doctorat en sociologie, j'ai écrit une thèse intitulée "Pour une sociologie des médias sociaux, Internet et la révolution médiatique : interactions et nouveaux médias."
  • Le résultat de travail s'appuie sur une combinaison de trois études, une observation participante, une étude qualitative "experts" et une étude quantitative d'utilisateurs français. (panel 1730).

Consultante Marketing relationnel

Laser Group
2007 - September 2008
  • Missions:
    - Lancement d’un programme de marketing relationnel pour le réseau immobilier Orpi
    - Réalisation de divers supports de communication pour la marque IdéesKdo (coffret cadeaux)

Chef de projet Stratégies

Brand Advocate
April 2007 - November 2007
  • Missions : recommandations de stratégies de communication hors média et plan d’animation de programmes de marketing relationnel.

Responsable clientèle Pub

ROBINSON (ex-NEW BBDO)
April 2004 - March 2007
  • Agence de publicité
    (Presse – TV – Affichage - Internet – Editions – Marketing Direct)
    Budgets: Simone Pérèle, Longchamp, Arval, smart.
    Missions: Veilles concurrentielles et sociétales et recommandations des plans d’actions stratégiques
    Brief des équipes créatives et organisation des prises de vues
    Suivi de production des campagnes et coordination des équipes création/média/fournisseurs
    Négociation des budgets et gestion des plannings

Skills

  • My background is Marketing, Communications and Sociology.
    I specialise in research studies and strategies on digital communication platforms.

    With a proven understanding of social media, digital trends, community behaviour and interaction, I have developed strong expertise in all areas of new media.

    My ability to identify and communicate with audiences and opinion targets, through innovative approaches, provides customer insight and knowledge. My management and protection online reputation is part of a wider management of online presence involving methodologies for collecting are reviewing data and feedback.

Education

PhD Researcher

Université Paris Descartes Sorbonne cité
September 2009 - June 2013

Dans le cadre d'un doctorat en sociologie, j'ai écrit une thèse intitulée "Pour une sociologie des médias sociaux, Internet et la révolution médiatique : interactions et nouveaux médias."
Le résultat de travail s'appuie sur une combinaison de trois études, une observation participante, une étude qualitative "experts" et une étude quantitative d'utilisateurs français. (panel 1730).

DESS Stratégies de Communication Internationale (MASCI)

Université de Bourgogne - Dijon
January 2003 - December 2004

DESS, Stratégies de Communication Internationale
2003 – 2004 Major Mention B
Mémoire: «Le luxe: une communication élitiste pour séduire le grand public?» Mention TB

Diplôme Ecole Supérieure de Commerce

IPAG - Nice
January 1999 - December 2003

Spécialisation Marketing, Mention B
Mémoire: « Le shockvertising est-elle une stratégie de communication publicitaire efficace?» Mention TB

Interests

  • Innovation - trends - media - opinion
  • Travel - Exchange
  • Reading - writing - exploring