Kristi Russell LaHaye
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Professional Experience
Marketing Associate
The Tamalpais - Greenbrae, CA - United States(Consultant - Since January 2012)
- Event production, database management, promotion, and collateral development.
Marketing Manager
OMJCC - San Rafael, CA - United States(Consultant - January 2011 - September 2011)
- Web CMS, event production, eblasts, public relations, print production supervision, Kanbar Performing Arts, and social media.
- Ongoing collateral refresh and marketing for seven departments within the Osher Marin Jewish Community Center.
Pro Bono Consultant
The Taproot Foundation - San Francsico, CA (Volunteer Work - August 2010 - January 2011)
- Marketing Manager - Collateral design and execution for East Bay JCC
- Marketing Mgr. - Brochure
Marketing Mgr. - Key Msg. & Brand Strat.
Marketing Mgr. - Visual ID & Brand Strat.
Marketing Mgr. - Annual Report
Proj. Mgr. - Annual Report
Proj. Mgr. - Brochure
Proj. Mgr. - Key Msg. & Brand Strat.
Proj. Mgr. - Naming & Visual ID
Proj. Mgr. - Visual ID & Brand Strat.
Marketing Manager
Bayside Marin - San Rafael(Consultant - March 2010 - August 2010)
- Consulted during Bayside Marin's Gold Standard web launch to maximize brand awareness and enhance differentiators; produced web content and supervised print collateral refresh; managed public relations and company events.
Creative Projects Manager
The California Closet Company - San Rafael, CA (Full-time - February 2007 - March 2010)
- Increase brand awareness through 2010 website refresh and social media outreach to generate revenue growth and profitability; maximize brand consistency and performance to increase market share and financial health of 80+ franchise system; develop brand strategies, including start to finish print collateral; comprehensive CRM database and asset management; creation and supervision/tracking of TV spots, video content, and corporate events; manage relationship with external PR agency; assist in web content copywriting, proposal template content and other sales materials; worked independently and as a member of various teams and committees.
Marketing Assistant
The California Closet Company - San Rafael, CA (Full-time - July 2005 - January 2007)
- Management of toll free routing system, data base and asset management, project traffic, production assistant for annual photo shoot and convention. Promoted to Creative Projects Manager.
