Digital Project/Account Manager, I have a real passion and an excellent understanding of the Digital realm. Highly organised, creative and hard working, I have helped brands to achieve their goals and engage with their audience.
Worked within the Consumer Packaged Goods
Department on Procter & Gamble’s Duracell, Pringles, Ariel, Future Friendly (UK and WE campaigns); also worked within Food & Drink (Britvic) as well as Retail & Leisure’s Departments (Sony Music)
• Set up and managed presence on social networking websites (Twitter, Facebook and YouTube);
• Managed blogger outreach programs - building the strategy, identifying and contacting targeted bloggers, setting up competitions, building relationships with key influencers;
• Wrote digital guidelines, conversation calendars and crisis plans;
• Online monitoring (with paid-for and free tools – Google alerts, Trends, Insights for Search);
• Undertook listening audits - listening phase, influencers identification and opportunities/strategy to adopt;
• Worked on proposals for UK and WE campaigns;
• Wrote clients’ activity reports and updated them on the campaigns;
• Set up budget estimators and maintained job bags;
• Coached teams - answering their digital related questions, training them in social media best practice and updating them with social media news and trends;
• Actively took part in brainstorms, constantly bringing creative and tailored ideas;
• Found and set up relevant partnerships for clients
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