Julie Bodart

Contact

E-mail

Professional Status

Consultant
Available

About Me

Digital Project/Account Manager, I have a real passion and an excellent understanding of the Digital realm. Highly organised, creative and hard working, I have helped brands to achieve their goals and engage with their audience.

Experience

Social Media Manager

Razorfish
April 2011 to September 2011

Social Media/Digital Public Relations SAE/AM

Hill & Knowlton
May 2010 to April 2011
  • Worked within the Consumer Packaged Goods
    Department on Procter & Gamble’s Duracell, Pringles, Ariel, Future Friendly (UK and WE campaigns); also worked within Food & Drink (Britvic) as well as Retail & Leisure’s Departments (Sony Music)
  • • Set up and managed presence on social networking websites (Twitter, Facebook and YouTube);
  • • Managed blogger outreach programs - building the strategy, identifying and contacting targeted bloggers, setting up competitions, building relationships with key influencers;
  • • Wrote digital guidelines, conversation calendars and crisis plans;
  • • Online monitoring (with paid-for and free tools – Google alerts, Trends, Insights for Search);
  • • Undertook listening audits - listening phase, influencers identification and opportunities/strategy to adopt;
  • • Worked on proposals for UK and WE campaigns;
  • • Wrote clients’ activity reports and updated them on the campaigns;
  • • Set up budget estimators and maintained job bags;
  • • Coached teams - answering their digital related questions, training them in social media best practice and updating them with social media news and trends;
  • • Actively took part in brainstorms, constantly bringing creative and tailored ideas;
  • • Found and set up relevant partnerships for clients

Freelance

90:10 Group
March 2010
  • Worked on Honda (UK market) doing a listening audit with Radian6

Freelance

Paratus Communications
January 2010
  • Worked on the Coca-Cola Company (listening audit research) and on Costa Coffee (bloggers research)

Freelance

Brando Social
June 2009 to January 2010
  • Worked on different clients from consumer (Sony Ericsson, Electronic Arts, Bupa) to entertainment (Universal Music) and charity (Edge)

    • Responsible for Brando Social’s newsletter;
    • Electronic Arts – “Left 4 Dead 2” video game: set up a monitoring method and was in charge of monitoring Brando Social’s viral video;
    • Sony Ericsson – “Eyes Wide Open” and “FIFA” competitions: targeted, researched and contacted bloggers;
    • Sony Ericsson – “Pocket TV show”: managed Twitter account: engaged with followers, set up competitions, created polls;
    • Universal Music: set up and managed MySpace and Twitter accounts for a newly signed artist (Amber), researched and contacted targeted influential bloggers and forums;
    • Edge: targeted, researched and contacted bloggers; managed Edge’s Facebook fan page and Twitter account, constantly bringing new ideas to raise Edge’s visibility.

Intern as a Press agent (within the French Dept)

Way To Blue
July 2008 to September 2008
  • Worked on various films and series such as Wall-E, Sweeney Todd, Californication, Entourage…

    • Maximised clients’ online visibility by selecting targeted websites (including social networking websites, video sharing websites, blogs and forums);
    • Created and maintained strong relationships with journalists and webmasters to offer editorial material (press releases, press kits, interviews and videos) and prizes for competitions;
    • Researched, recommended and organised creative partnerships;
    • Reviewed and analysed competitors’ publications.

Intern in the Theatre & Film Departments

Premier Public Relations
January 2008 to March 2008
  • Worked on various films (Juno, Happy-Go-Lucky…) and plays (Spamalot, Marguerite…)
    Helped both teams in their daily work: writing reports, collating press cuttings and organising press nights and screenings.

Volunteer within the Press Department

FIFF (International Festival of French-speaking Film)
September 2007 to October 2007
  • Assisted the Head of Press with all media enquiries and accreditations, wrote and prepared press materials and helped to organise screenings and photo calls.
    In 2007, more than 330 journalists from over the world (mostly from French-speaking countries) covered this event.

Teaching assistant for the “Marketing Theory” course

Université Libre de Bruxelles
October 2006 to December 2006
  • Reviewed the content of the course, researched new articles for use in the course as well as taking on the role of student liaison officer.

Intern in the Press and PR Business Unit

VO Communication
January 2006 to March 2006
  • The main account I worked on was the “Brussels Book Fair”.
    Assisted the Head of Press with all press enquiries and accreditations; organised and helped at press conferences; welcomed talents and journalists during the event.

Intern

Duval Guillaume
November 2005 to December 2005
  • Worked on various campaigns dealing with commercial and creative aspects.

Skills

  • Excellent interpersonal and communication skills;
  • Very organised with a meticulous attention to detail;
  • Ability to work independently as well as in a team;
  • Creative, fast learner and proactive;
  • Good research and IT skills.
  • Social media and new technologies, blogging, reading, board games, cinema, music, cooking for friends
  • Web 2.0, social media, social networking websites (Facebook, Twitter, Foursquare, YouTube, Flickr, LinkedIn etc.), online public relations, listening & monitoring (Radian6 & Sysomos MAP), blogger relations, digital engagement
  • Industries: Consumer, FMCG, Food & Drink, Tech/Mobile, Entertainment, Gaming, Music, Charity
  • Former clients include: Procter & Gamble’s brands (Duracell, Pringles, Ariel, Future Friendly), Coca-Cola, Britvic, Costa Coffee, Sony Ericsson, Electronic Arts, Honda, Bupa, Universal Music, Sony Music, Walt Disney Studios Motion Pictures, Warner Bros
  • French: mother tongue
  • English: fluent
  • Good knowledge of Microsoft Word/Outlook/Excel/PowerPoint, Adobe Photoshop
  • Internet/social media savvy and strong experience of blog platforms: WordPress, Tumblr and Posterous
  • Radian6 & Sysomos MAP

Education

Four year University degree in Information and Communication Sciences

Université Libre de Bruxelles
October 2000 to June 2007

Graduated with 2:1 Honours
Studied a broad range of subjects such as marketing, internal and external communication, journalistic writing, advertising, political communication, psychology and computer science.
Final dissertation: « Dove: marketing and semiotic analysis of the “Campaign for Real Beauty” »