John Bressler
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Professional StatusEmployed
Job/Career Available
Sr. Marketing Manager at Novariant
Technology professional with extensive experience in marketing, sales and strategy with a global background. Customer focused with competencies in negotiations, program management and product development.I am looking for a position where I can use my strengths in marketing/sales and technology/engineering to the greatest advantage. I am excited by technology and love to learn new things.
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Professional Experience
Sr. Marketing Manager
Novariant - Fremont, CA(February 2009 - September 2010)
- Product Manager for agricultural GPS products.
- OEM Relationship Manager
Sr. Product Manager
Trimble Navigation(Since June 2005)
- Product Manager for RTK Network devices in the precision agriculture group. Managing RTK Base Station and Radio products for Precision Agriculture group. Develop and maintain product road maps, pricing, and sales strategies for key enabling technology. Developing product specifications and driving new product introductions. Working with key partners, internal and external, to develop RTK Network strategies to enable the sale of high value GPS equipment. Developing business plans for next generation technology rollout.
• In 18 months more than tripled acreage covered by RTK corrections, effectively tripling potential market area for high value agricultural GPS guidance systems
• Developed effective sales strategies for increasing dealer participation in RTK Networks, more than doubling the participation in the program. Increased OEM dealer participation in the program from zero to 40% of all dealers.
• Successfully introduced new GPS and GNSS receivers to the market.
Director of Sales and Marketing
Fabnetics, LLC(January 2004 - January 2005)
- Developing sales and marketing strategies for Factory Automation software startup. Coordinating beta test of first product. Developing launch customer relationships, sales and licensing strategy, pricing, Developing product road map in conjunction with engineering.
Business Development Manager
Thales Navigation(January 1999 - January 2003)
- Developed new business relationships through technology licensing, proprietary development agreements and joint ventures. Primary interface and driver for strategic partnerships. Perform technical and financial analysis of potential acquisitions and strategic partners, present results and recommendations to senior management. Negotiate agreements with customers and suppliers. Perform market research, develop strategy for new business models.
-- Developed new business of selling proprietary GPS semiconductors to targeted customers. Created relationships with a major auto manufacturer and a semiconductor company, negotiated supply and development agreements, currently shipping product. Result: Revenue of over $500k in first 6 months, annualized rate over $2M.
-- Champion for new strategic direction in wireless location technology. Negotiated and closed development contract. Result: Two new patents and revenue of $500k.
Sr. Software Engineer
Magellan Corporation(January 1996 - January 1998)
- Software design and development, algorithm development, test methodologies and implementation. Modeling and simulation of systems using Matlab and other software packages. Work with development team to improve product development process.
-- Developed Kalman filter algorithm and software for OEM GPS product. Result: Only successful low-cost GPS with Kalman Filter over $6M in sales over 5 years.
-- Developed new key timing algorithm for low cost GPS survey system. Result: This unique feature on a low cost system helped drive annual sales of over $2M.
Sr. Software Engineer
Imatron, Inc.(January 1994 - January 1996)
- Software design and development, sustaining engineering and test. Managed four-person software group, responsible for task assignments, performance reviews. Managed 6-person multi-disciplinary team tasked to replace key component of the product. Developed program plans, specifications and requirements.
