jacky hayward
Education
University of Pennsylvania (September 2002 - September 2002)
Professional Experience
Managing Editor
ChefsBlade.com, A Monster Community(20 months)
- · Manage team of 15 writers and develop site's editorial calendar
· Create strategic partnerships: successfully negotiated 9, high impact contracts
· Develop site's facebook and Twitter presences
· Responsible for community management; after a year on site, Chef's Blade is Monster's most engaged community
· Wrote 23 original pieces, two featured on Buzzfeed's homepage
· Increased unique visitors by 506% and pageviews by 897% over the last year
· Increased engaged site user's by 1,600% to make it the largest social network for chefs
Programs Associate
CCI and ArtistsUnitedforhealthcare(June 2007 - December 2008)
- · Managed backend of the Artists United for Healthcare.org (AUFH) website
· Wrote copy for bi monthly AUFH newsletter and developed site's design and content
· Used facebook and MySpace to increase traffic and membership
· More than doubled monthly traffic and active members in one year
Center Guide
YBCA Center(October 2006 - June 2007)
- · Worked with education staff to develop programming that engaged diverse audiences
Membership Customer Service Assistant and Sales Associate
de Young Museum(October 2006 - May 2007)
- · Provided customer service to 81,000 member households through membership phone line and email account
Research Assistant
Philadelphia Museum of Art(June 2005 - May 2006)
- · Conducted research for Tom Chimes retrospective and created comprehensive bibliography
· Wrote the chronology that was included in exhibition catalog
Skills
Other
- adobe photoshop
- business intelligence
- catalogs
- claris homepage
- content management
- contract management
- cooking
- css
- customer service
- dreamweaver
- editing
- french
- german
- html
- indesign
- microsoft office
- networking
- newsletters
- online marketing
- programming
- research
- strategic
- telephone skills
- unique
- web site production
