Francis Kenn Cayunda
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Professional Experience
Strategic Planner
Catalytx Advertising - Pasig - Philippines(Full-time - July 2008 - November 2009)
- Develop
- Strategic Plans
- Marketing Plans
- Communication Plans
These plans involve me
- Finding a positioning, a brand essence, and a target market,
- Conducting backyard surveys
- Doing store checks
- Researching
- The company also gave me the privilege to attend seminars in this said position. The following are some examples:
- 21st Philippine Advertising Congress : Perspectives (November 18-21, 2009)
- Philippine Marketing Association : Haligi Awards (October 16, 2009)
- Philippine Marketing Association : Philippine Marketing Crisis Summit (June 16-17, 2009)
- Mansmith and Fielders, Inc. : 3rd Do-it-yourself Marketing Research on a Shoestring Budget (December 3, 2008)
- Mansmith and Fielders, Inc. : Dr. Ned Roberto’s 1st Nationwide Consumer Coping Behavior Study (October 2008)
Account Executive
Catalytx Advertising - Pasig - Philippines(Full-time - December 2009 - July 2010)
- A Liaison bridging
- the Company(Strategic Planning Department, Creative Department, Administrative and Finance Department)
- Clients
- Third-party agencies (PR Agencies, Production Houses, Events Companies, Research Agencies, Media Agencies, etc) - Make Contact Reports
- Prepare Cost Estimates
- Make Job Orders to Creative Department
- Make sure everything is in order during
- Meetings
- Production (TV Commercials, Radio Commercials, Photoshoot for Print Advertisements)
- Trade Events
- Presentations - Make Competitive Analysis
