I'm a “trilingual” millennial marketer. I kicked off my career in 2012 within a startup deployed in North Africa. Since then, I went through multiple experiences to scale up my expertise in IT for business field. I experienced agility as a Product Owner within a talented team of professionals, working closely with the Technical Lead, Scrum Master, Business Analysts and Product Managers. I joined IBM in 2015 as a Campaign Manager covering french speaking countries in Africa. Early in 2018, I was assigned to a new marketing performance role across MEA countries, now I'm working with campaign managers to drive opportunities for Agile Business Consulting and Transformation Services.
Drive demand generation and set up go-to-market strategy for Agile Business Consulting and Transformation Services within IBM.
Craft integrated marketing strategies to show how IBM is helping organizations build agile capabilities and integrate agile concepts, frameworks and learning into people, processes and operations.
Drive alignment across sales, global marketing and other multidisciplinary teams to realize the shared goals of the marketing business plan.
Apply client-centric insights to campaign design and develop understanding of digital experience design.
Lead the campaign Implementation and deployment to support the business objectives through the design of a client journey.
Set up the marketing strategies to establish a cohort journey across all touch points; leading with digital/inbound marketing; using data driven techniques.
