Didier LAHELY
Directeur de Création
45 ans
Permis de conduire
Bordeaux (33000) France
En recherche d'emploi
En recherche active
Définir la stratégie graphique et digitale de la marque, inventer de nouvelles pistes de création et communication,
à l’aide des nouveaux médias ; toujours à la recherche du sens et de l’efficacité publicitaire grâce à mes (+ de) 12 ans d’expérience.
"A very resourceful and confident creative who has a sharp sense on tastes and desires of different markets. Being an interesting person with interests covering a wide spectrum, Didier is always highly informed of top trends and new development in technology. His ideas are always delightfully surprising bringing new focus and fresh air to the clients and audience. He seems to be always able to come up with a portfolio of options and ideas that offers flexibility, and often leading to more ideas. Didier is ambitious and is very passionate of his profession. I always hear of the projects he would like to work on in building creativity in the community. He is certainly the professional to partner with if your organization aims for breakthroughs."
"A very resourceful and confident creative who has a sharp sense on tastes and desires of different markets. Being an interesting person with interests covering a wide spectrum, Didier is always highly informed of top trends and new development in technology. His ideas are always delightfully surprising bringing new focus and fresh air to the clients and audience. He seems to be always able to come up with a portfolio of options and ideas that offers flexibility, and often leading to more ideas. Didier is ambitious and is very passionate of his profession. I always hear of the projects he would like to work on in building creativity in the community. He is certainly the professional to partner with if your organization aims for breakthroughs."
Dir Crea Freelance
BIRTH
Depuis 2007
CDI
Hong Kong
R.A.S. chinoise de Hong Kong
- Creer. Abolir les frontieres entre les disciplines. Mon reve? Fonder une agence sur le meme principe, en Asie...
"BIRTH" est une entite qui se veut donc artistiquement, graphiquement, ideologiquement pluridisciplinaire.
Pouvoir a la fois traiter un projet de communication, une campagne TV, ou "Outdoor", une plaquette, la decoration interieure d'un magasin, la conception d'une facade, la conception textile ou objets, un site internet, un clip video, l'assistance d'un projet d'entreprise, bref, BIRTH est la possibilite d'assister a la naissance d'un projet quelqu'il soit, pourvu qu'il soit "creatif" et qu'il touche... Sa cible...
Directeur Artistique
Aedas
2006
à 2007
CDI
Hong Kong
R.A.S. chinoise de Hong Kong
- Directeur Artistique - Strategie de Developement
Recruté en tant que Directeur Artistique, j’avais 2 principales missions à accomplir :
> La première était la gestion de toute la communication graphique corporate du groupe et des ses filiales à travers le monde. J’avais une totale liberté de changer le style et le ton de la communication émise, d’inventer de nouvelles pistes de communication ceci, à travers tous les supports du groupe. Outre la rigueur inhérente à cette fonction, la gestion du temps et des budgets était primordiale. Ainsi l’une de mes premières prérogatives était la création et supervisation du stand de la société pour le Cityscape de Dubaï, un événement majeur pour la profession offrant une visibilité mondiale. Mission remportée avec succès, notre stand (panneau de 9m x 4m) malgré un budget « raisonnable » a attiré plus de visiteurs que par le passé ainsi qu’une excellente couverture média.
> La seconde mission était parallèlement la création d’une agence de communication/studio graphique au sein même du groupe, avec pour objectif de proposer des concepts de création, de marketing mix et communication aux clients internationaux d’ Aedas ainsi qu’à d’autres clients externes à démarcher. Le principe d’une offre globale de services. Sens de l’adaptation obligatoire au regard des cultures très différentes d’un pays à l’autre... (Inde, Chine, Dubaï, Hong Kong...). Mes premiers résultats, des devis à hauteur de 900 000 HK$ et des clients ravis d’une « French touch » créative...
BILAN/ Une expérience passionnante dans un grand groupe mondial avec des projets colossaux et une confiance confortée de ma créativité, remarquée lors de séances de brainstorming ainsi qu’au niveau de mes propositions créatives, l’apprentissage et l’acquisition instantanée des termes de la profession en Anglais... Une gestion/recrutement d’équipe de 4 designers.
Description de l'entreprise
4eme agence mondiale d'architecture.
Artistic Director-Creative Director
AEDAS
Septembre 2006
à août 2007
- 4th architecture company in the world. (source: BD World Architecture)
My mission was to transform the Graphics Team into a business unit with a target to become an advertising agency/branding consultant as a company of Aedas.
Synergy was created through proposing concepts on brand creation, marketing and communications to international clients of Aedas as well as to other external clients. Clients worked with included international banks, hotels, property developers, and charitable organizations.
Prior to becoming a business unit, the Graphics Team under my supervision was in charge of all communication supports of the Hong Kong Headquarters. The team worked closely with the architects and Communications on sponsored and international events and exhibitions in Asia, Europe and the Middle East.
The team had also presented concept proposals on rejuvenating the global image of the Group.
Cultural sensitivity was crucial in visual design integration and branding of the Group.
Artistic Director
Aedas
2006
à 2007
CDI
Hong Kong
R.A.S. chinoise de Hong Kong
- Reported to the Chairman; responsible for a team of 1 design manager and 3 designers in Hong Kong office.
My mission was to transform the Graphics Team into a business unit with a target to become an advertising agency/branding consultant as a company of Aedas. Synergy was created through proposing concepts on brand creation, marketing and communications to international clients of Aedas as well as to other external clients. Clients worked with included international banks, hotels, property developers, and charitable organizations.
Prior to becoming a business unit, the Graphics Team under my supervision was in charge of all communication supports of the Hong Kong Headquarters. The team worked closely with the architects and Communications on sponsored and international events and exhibitions in Asia, Europe and the Middle East.
I attracted important clients in Real Estates in India, Dubai, China and Hong Kong. The first quotations was for an amount of HK$900,000.
Description de l'entreprise
4th architecture company in the world, (source: BD World Architecture) AEDAS is well known for its cutting edge designs in a diverse range of markets sectors including civic, commercial, education, healthcare, hotel, integrated casino & resort, residential, retail, museum, pharmaceuticals and transport. AEDAS now employs over 1,700 highly qualified architectural staff in 25 offices across 4 continents including Europe, Asia, North & South America.
Artistic Director * Communications Manager
See my Websites
Avril 2006
à juin 2007
- See my blogs for all (CV, Portfolio...):
❯ ENGLISH : http://www.didierlahely.com
❯ FRANCAIS : http://www.doyoubuzz.com/didier-lahely
