Didier LAHELY
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Directeur de Creation International
Définir la stratégie graphique et digitale de la marque, inventer de nouvelles pistes de création et communication, à l’aide des nouveaux médias ; toujours à la recherche du sens et de l’efficacité publicitaire grâce à mes (+ de) 12 ans d’expérience.______________________
"A very resourceful and confident creative who has a sharp sense on tastes and desires of different markets. Being an interesting person with interests covering a wide spectrum, Didier is always highly informed of top trends and new development in technology. His ideas are always delightfully surprising bringing new focus and fresh air to the clients and audience. He seems to be always able to come up with a portfolio of options and ideas that offers flexibility, and often leading to more ideas. Didier is ambitious and is very passionate of his profession. I always hear of the projects he would like to work on in building creativity in the community. He is certainly the professional to partner with if your organization aims for breakthroughs."
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Didier LAHELY
Design Strategy • Visual Essence • Visual Positioning • Ideation and Creation • Brand Strategy • Identity Development Brand Guidelines • Future Visioning • Innovation • Print Expertise • Photography • Video Motion
Rapport financier AGEFOS
17/08/2011
Ideation and creation of a financial report for Agefos, (Main Job training structure in France)
The main point to create such work is to be readable. It may sounds strange but it isn’t. Some designer may be tempted to create fancy graphics to illustrate or to design it but we have to be careful to the most important thing which is the TARGET. People who will actually read this report are not really “geek-design” oriented.
They want to access the infos quick, clearly. But of course we won’t do a boring report like a Powerpoint one… : )
I have chosen for this case a subbtle design, easy to read but at the same time a bit “creative”.







