An extremely capable and ambitious sports sponsorship, marketing and communications specialist with over 6 years industry experience and a proven track record of consistently delivering results for top global and Irish brands.
I am conscientious, creative and have a great attitude to work and life. I was one of the first people in Ireland to graduate from the European Sponsorship Association Diploma and have recently completed a Diploma in Football Marketing and Management from the Sports Business Institute Barcelona.
Role includes new and existing business development and directing a variety of leading global and Irish brands including Diageo (Guinness and Carlsberg), AIB (Allied Irish Bank), adidas, Electric Ireland (Irish Energy Provider), Elverys Intersport, An Post (Irish Postal Service), McDonalds and MaxiNutrition
My role is to maintain strong relationships with all clients and related organisations, develop and oversee projects/programmes including implementation plans, evaluation mechanisms, staffing, budgets and timelines
Report directly in to the Head of Sport and responsible for generating and hitting financial targets of over €1.5million.
Member of the Digital Influence team, which is part of Social@Ogilvy - a worldwide network of digital industry leaders
Vast experience in managing high profile athletes such as Brian O’Driscoll, Katie Taylor, Jonathan Sexton, Jamie Heaslip and Jamie Carragher. Currently representing Paul O’Connell.
Career highlights include developing award winning integrated marketing campaigns for Electric Ireland's GAA and Team Ireland London 2012 Olympics sponsorship: Team Ireland awarded 'Best In Europe' and the GAA Minor Championships awarded 'Best Use of PR' at the European Sponsorship Award (ESA)
Strategically devising the activation of An Post Cycle Series which has seen participation numbers grow over 300% in five years to maximum capacity. Awarded a European Sponsorship Award (ESA) and Public Relations Award for Excellence (PRCA) in 2015
Delivering a 70% sales increase above target for the launch of adidas' new Munster replica kits, achieved solely through digital activation. As part of the campaign I created and oversaw the most successful ever piece of organic brand generated sports content in Ireland
Created and oversaw Carlsberg's 'Join the Greats' campaign, which generated over €2.1m in PR value in 2015 and has seen their volume share of lager up 3% in just over a year, to the highest level it's been since 2011
Helped the growth and familiarity of MaxiNutrition products with Irish media, key influencers, players and consumers through innovative activations such as the Maxi Pop Up Restaurant with Jamie Heaslip
Consistently work as part of a 360 degree marketing team alongside advertising, digital and media buying agencies to deliver on client objectives and KPI's
Work with sporting governing bodies and sponsors at large scale events held in Croke Park, Aviva Stadium and for the Danone Nations Cup (held in Sao Paolo, London and Warsaw)
Manage and coordinate all press office activity for An Post Chain Reaction Sean Kelly team, who compete at UCI Continental level and An Post Rás, which is Ireland's only UCI ranked road race
Successfully implemented sponsorship and PR campaigns for An Post (Irish Postal Service), Electric Ireland (Energy Provider), Three Mobile, adidas, Carlsberg, Lucozade Sport and AIB (Allied Irish Bank).
Highlights include working on the multi award winning Electric Ireland sponsorship of Team Ireland for the 2012 London Olympics, launching the new 2011 Liverpool F.C. jersey in Ireland (first time a jersey has ever been launched outside of Liverpool) and creating the most successful ever piece of organic brand generated sports content in Ireland for adidas’ Munster Rugby sponsorship campaign.