Claudia Cheung
Social Media Specialist
Toronto Canada
Professional Status
Employed
Available
About Me
I’m a SenecaSoMe Social Media Graduate Certificate Student, working my way up. I currently reside in Toronto, Canada, but I also dream of working in London, England and Hong Kong. I’m also hosting a television show in a Chinese subscribed channel, Fairchild Television. I'm passionate about social media and digital media hence currently I'm working at Seneca Sandbox, a digital media lab in the Seneca Newnham campus. I've worked in a variety of industries which I've had the opportunity to gain a more diverse knowledge from each one. I believe I can bring a diversity as I build my career based on the different experience I've had. While gaining the experience, I've come to find my passion in the media sense of marketing specifically those that can provide a creative outlet. Thus, I am looking for opportunities to work within a creative agency with regards to social or digital media.
Digital Media Executive
Cordis, Hong Kong
July 2015
to August 2016
- Develop and execute social media strategy and digital campaigns (organic and paid) coupled with creation of content calendar.
- Create and curate daily content for all social media platforms for Cordis hotel, Chuan Spa and Eaton House (Facebook, Twitter, Instagram, Weibo, WeChat and LinkedIn) and monitor and engage with target audience with social listening tools.
- Initiated and launched WeChat and LinkedIn account for the hotel.
- Develop and maintain relationship with key opinion leaders and social influencers.
- Responsible for Customer Relationship Management (CRM) database management and copy writing for all email direct marketing (eDM) newsletters with regards to F&B outlets, spa, rooms and MICE.
- Handled Content Management System (CMS) and content development of Cordis hotel and Chuan Spa website.
- Represented Cordis, Hong Kong to speak on a panel at The Smart Traveller - Digital Strategies in Asia 2016 summit hosted by Eye For Travel. Panel topic: Creating that Seamless Travel Experience to Make your Brand Stick.
- Responsible for the social media transition on all platforms from the rebranding of Langham Place hotel to Cordis, Hong Kong.
