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Situation professionnelle

En poste
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Présentation

Diplômé de l’ESSCA, je travaille depuis plus de10 années dans le conseil en marketing et communication auprès d'annonceurs issus de secteurs variés (Automobile, Finance, Logistique,
Santé, Spiritueux, etc). J'ai accompagné la communication de ces marques en agences et en régies publicitaires à différents niveaux géographiques (régions, pays, Europe, International), et à
travers plusieurs supports de communication (média, hors média, digital).

Cedric Amiot

Expériences

Missions effectuées
  • AS 24, a Total Group subsidiary, is specialised in supplying fuel to haulage contractors for almost than 30 years.

    Headquarters in Saint Herblain

    Maternity leave cover

    Internal Communication
    External Communication
    Events
    Fairs
    Social Networks

    28 countries

Responsable Marketing International

Eurosport International
Novembre 2010 à septembre 2016
Missions effectuées
  • Au sein de la régie publicitaire d'Eurosport International - Groupe Discovery Communications
  • Responsable marketing pluri-média pour les clients (agences, annonceurs) des zones commerciales EMEA et Comptes Clés : aide à la prospection, argumentaire socio-démographique des cibles, suivi des dépenses publicitaires Pan-Euro, optimisation des performances des plans média, création d’offres publicitaires et éditoriales pluri-média ad-hoc.
  • Production de supports de communication à destination du marché publicitaire B2B: media cards, vidéos, brochures, intranet, etc.
  • Management direct de Chargés d’Etudes Marketing.
  • Référent Marketing auprès de l’EGTA (Association des Régies Publicitaires TV et Radio en Europe (egta.com))
  • Création de « brand content » sur les médias TV, Internet, Tablette et Mobile.
Description de l'entreprise

Eurosport, the n°1 pan-European TV channel, is broadcast in 20 languages reaching 120 million homes and 240 million viewers across 59 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2, the new generation sports channel, broadcasts to 43 million households in 15 languages across 46 countries. Eurosport 2 HD was launched in August 2009. Eurosport Asia-Pacific reaches 14 countries in the region. Eurosportnews provides up-to-date sports TV news transmitted worldwide.

Online, Eurosport has a network of dedicated sports websites in 10 different languages, including recently launched Eurosport Arabia reaching sports fans in the MENA region and award-nominated eurosport.yahoo.com. Eurosport is ranked as Europe's N°1 online sports destination and is visited by an average of 10 million unique users per month in 2010 (comScore).

Eurosport Mobile offers Live streaming, mobile sites and mobile applications in 9 languages providing LIVE sports news and results. Eurosport Events is the group's expert division in the organisation, management and promotion of international sporting events.

International Account Director

OMD International / Omnicom Media Group
2009 à 2010
Missions effectuées
  • Au sein du pôle Renault Worldwide
  • Élaboration et développement de la stratégie des moyens (offline, online et hors médias)
  • Gestion, accompagnement, optimisation et coordination internationale (40 pays) des dispositifs pluri-média
  • Interface quotidienne avec Renault Worldwide: gestion commerciale, conseils et recommandations stratégiques
  • Management direct de chefs de marques, coordination des cellules d’expertises en interne (Digital, Insights, Gouvernance...), collaborations avec les agences de communication externes (Publicis Conseil, Digitas, Publicis Net, Publicis Dialog, Publicis Events, etc.)
  • Exemples de lancements: Griffe Gordini pour Twingo et Clio (stratégie social média avec Facebook/Phoenix et appli mobile), Dacia Duster (stratégie média affinitaire), Renault Latitude (stratégie média/ hors média expérientielle)
Description de l'entreprise

OMD (www.omd.com) is the largest full service media company in the world, with 80 cities in 55 countries, and over 5,000 employees worldwide. OMD, a unit of Omnicom Media Group, is a leader in all regions and maintains more top market positions than any global competitor. OMD is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries

Site web de l'entreprise

http://www.omd.com

International Account Manager

Universal McCann
2005 à 2009
Missions effectuées
  • Stratégie Media Internationale, Médiaplanning, Achat d’espace, Coordination internationale (65+ pays)
  • Encadrement de Junior Account Managers et de Media Executive
  • Budgets: MasterCard, UPS, Bacardi/Martini, Map Merchants, Black&Decker, Goodyear/Dunlop, Brown Forman (Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tuaca, etc.), Association Internationale des Transports Publics
Détails de l'expérience
  • Séminaires:
    * PAC 2006 (IAA): Winner of the National Geographic Brief and Award for the Best Integrated Solutions
    * IMM 2007 (Emap/M&M Europe): Shortlisted for The Phoenix Magazine brief
    * Fast Forward 2008, organised by NABS - www.nabs.org.uk ; Highly Commended for the Smirnoff pitch
  • Distinctions:
    *UPS Widget 2007; Silver NTN Awards 2008, Silver Media Week Awards 2008, Shortlist M&M Awards 2008
    *International Association of Public Transport et United Nations Environment Programme; EACA Care Award 2008, Best Green International Campaign 2008
Description de l'entreprise

Universal McCann is dedicated to delivering sustainable communications solutions through engagement innovation and accountable creativity for clients including Bacardi, Coca-Cola, Exxon-Mobil, Intel, Johnson & Johnson, L’Oreal, MasterCard, Microsoft and Sony. Universal McCann was recognized as Media Agency of the Year at the 2006 Cannes international Advertising Festival and is recognized as a top-ten global media network. Universal McCann has 72 offices in 44 countries and approximately 2,800 employees worldwide. Universal McCann is part of the Interpublic Group (NYSE:IPG). Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draft FCB Group, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday, Mullen and The Martin Agency.

Site web de l'entreprise

http://www.universalmccann.com