Master Degree in Marketing and Management
Thesis on the "Lafraise.com case" with M.Bernard Cova
"The phenomenon of corporations creating goods, services and experiences in close cooperation with experienced and creative consumers, tapping into their intellectual capital and in exchange giving them a direct say in what actually gets produced, manufactured, developed, designed, serviced or processed." http://www.lafraise.com/ http://www.spreadshirt.com/us/US/T-Shirt/Spreadshirt-1342/
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