Audrey Gruman
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Professional statusCurrently employed
Job/career Just looking around
Marketing & Corporate Social Responsibility Professional with an MBA degree
I am leading and coordinating Phitrust's communications activities focused on sustainable and responsible investment.PhiTrust is an asset management company focused on shareholder engagement and social business strategies. Phitrust's mission is to initiate a dialogue with large european companies creating opportunities to improve corporate governance practices and implement environmental and social business strategies.
I am looking for opportunities in sustainability/CSR, marketing, and strategic development with an Insurance or Financial Services organization that will offer the challenge, growth and advancement toward my professional and personal goals of developing market solutions for businesses to become more sustainable and socially responsible.
Professional experience
E-Marketing Project Manager
PhiTrust - Paris - France(Permanent contract - Since October 2009)
- Managed overall development and implementation of advertising and marketing communication programs in support of strategic business objectives
- Developed website, managed content and social media, and assessed website analytics
- Created marketing materials, including monthly e-newsletters, flyers, articles, talking points, presentations, and press releases
- Optimized application and enrollment process for existing and prospective clients
- Developed marketing materials to support new product launches and corporate initiatives to drive interest, participation and ease of understanding. Revised messaging, positioning and consumer relevance to member and marketing materials
Business Development Assistant
United Way of the Bay Area - San Francisco - France(Work placement - January 2009 - August 2009)
- Assisted the Business Development Specialist with employer prospecting
- Prepared Marketing Packets to send to targeted employers
- Represented Matchbridge at events ie. career fair and in relevant associations to increase business awareness of program goals and services
- Participated in the interview process of youth members and help BDS to select candidates profiles that match with hiring companies job requirements/specifications
E-Marketing Project Manager
Allianz - La Defense - France(Apprenticeship - October 2006 - December 2007)
- Increased traffic on the AGF Website by developing a partnership with autoies.com (conversion rate in a quotation: 8%), and organizing an online contest “Relais & Hôtels de France”(+38% of visits in the customer personal accounts)
- Successfully negotiated partnership s’ contracts with auto-ies.com to increase sales; managed relationship with the media agency; established monthly reports to track return on investment (conversion rate in a new contract: 4%)
- Worked closely with delivery managers to determine functional requirements and specifications of a strategic transversal project; tested online services running
- Promoted online customer services within the company: online quotation, online losses management
- Advised other marketing units to boost their marketing campaign in implementing web communications: Woman’s Day,Handicap.com
- Updated content of the Extranet website in liaison between Web-Marketing unit and internal Technologies department
- Worked closely with IT delivery managers to develop web management tools: online subscription, sales tracking; promoted it by creating users guide
- Redefined and simplified user interface for “Web Actif” program and promoted its use; authored newsletters including “Best Practices” guide for representatives
- Wrote the content of two e-learning programs: Web Actif and online quotation
- Selected and met communication agencies to launch incentives and an online gifts catalog
- Managed client relationship with “Web Actif” representatives nationwide (2000 agencies)
Junior Consultant
Marketing&Business - Paris - France(Work placement - June 2005 - August 2005)
- Miss France, Endemol: Analyzed market trends of spin-off products and recommended marketing mix to launch new licensed products for children
- Prescriptives, Estée Lauder: Established a Benchmark of luxury cosmetics lines and analyzed focus group feedback to reshape Prescriptives makeup and skincare line
- Galeries Lafayette/Adidas: Interviewed targeted women near Galeries Lafayette in major French cities to identify their sport apparel purchase habits; audited the department store structure to determine where to set up Adidas Sport Corners
Interests
Sport
- Hiking: Half Dome (Yosemete Valley), Marin Headlands
- Fitness, krav maga
Extra-curricular activities
- Organized a Talent Show for young people living in poor communities throughout the Bay Area (All Stars Project Bay Area)
- PR Manager (Women in Business, Graduate Chapter, San Francisco State University)
Skills
Consulting
- Viral Marketing study (Trooyu, high end sustainable fashion)
Information System
- ERP, CRM, BPM, Agile Method
Social Entrepreneurship
- Wrote a business plan to create and lauch a workforce development center in Hanoi, Vietnam
- Analyzed and proposed strategic recommandations to optimize a performance-based talent show for young people living in poor communities throughout the Bay Area
E-marketing
- Reporting, tracking, sales analysis and definition of KPI to optimize ROI
e-marketing tools
- Traffic analysis: Xiti, Google Analytics
- Management of Email campaigns: MailPerformance
- Pack Office 2007
- Design: Photoshop CS3
- CMS: Drupal
- Text Editor WYSIWYG: CKEditor
Langues
- Français: langue maternelle
- Anglais Bilingue
- Allemand: notions
Education
Master of International Business
Université Paris Dauphine (July 2006 - May 2007)
- Internation Project Management, Change Management, E-Marketing
MBA
San Francisco State University (January 2008 - May 2009)
- E-Commerce, High Tech Marketing, Project Management, Social Entrepreneurship, Sustainable Business
