Andrew Tatum
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Professional Experience
Mobile IT Consultant
Direct Mobile Parners - Gainesville, FL - United States(Consultant - Since October 2010)
- Launched campaigns for major retailers ensuring that the overall project met deadlines and met and exceeded the Mobile Marketing Association's Guidelines
- Evaluated messaging platforms and made recommendations for major retailers seeking to start a mobile marketing campaign
IT Contractor
Aaron Rents, Inc. - Gainesville, FL - United States(Consultant - Since March 2009)
- Recognized that regional managers spent too much time gathering key performance indicators for each of their stores, thus I developed a web/mobile dashboard allowing them to perform more efficiently
- Improved call center efficiency by allowing regional managers to approve tickets via smartphone
- Encouraged associates to become more active by developing Aaron’s Health Challenge; currently has over 2,100 associates and 59,300 activities logged
- Developed additional projects such as Aaron's Event Manager, Aaron's PAC Website, and their Facilities Management application
Founder
FourLeaf IT - Gainesville, FL - United States(Since February 2009)
- Developed web/mobile applications with usability in mind, ensuring that user's wouldn't have to think in order to use the app for Aaron Rents as an IT Contractor from 03/09 - Present.
- Assisted Direct Mobile Partners in launching campaigns for major retailers while ensuring that the overall project met deadlines and met or exceeded the Mobile Marketing Association's Guidelines as an Mobile IT Consultant from 10/10 - Present.
- Provided ongoing IT support and technical consultation for Prudential Trend Realty, Ed Baur Management, SunCoast Insulators, and Sound Depot & Performance in Gainesville, FL.
Director of Technology
Mobile Campus - Atlanta, GA - United States(Full-time - January 2008 - October 2008)
- Coordinated with 15 universities to integrate Mobile Campus into their existing platform and schedule alerts, which could deliver ~60k messages in less than 20 minutes
- Tasked with driving interaction (with service and profiles), developed weather and traffic alerts to improve frequency, and in turn saw churn drop substantially
- Increased sales team productivity by implementing SalesForce and training them how to best utilize it
- Established and maintained technical partnerships
- Managed a team of one in-house and three contracted developers
Program Manager
Mobile Campus - Gainesville, FL - United States(Full-time - September 2005 - January 2008)
- Coordinated design and implementation for technology development to promote company wide systems and support
- Partnered with Director of Marketing to develop marketing initiatives including flyers, banners, and additional projects
Director of Internet Relations
Locker Room Memorabilia - Tampa, FL - United States(Part-time - June 2004 - September 2005)
- Constructed a user-friendly website to establish a better online presence
- Utilized Google AdWords to promote memorabilia and upcoming shows
Founder
FinHeaven & Co - Tampa, FL - United States(Freelancer - Since April 1996)
- Developed FinHeaven.com into the largest Miami Dolphins web community
- Organized events and parties for members of the FinHeaven community; included players and media.
- Awarded “2005 Webbie” by the Miami Dolphins for Most Informative Site and Best Special Features
