Contact

e-mail

Situation professionnelle

Consultant
En recherche active

Présentation

Proven experience in international environmen
Proven experience in Marketing and Supply Chain
Solid experience in market research and brand development
Solid experience in fieldforce coaching
Proven experience in advertising and TV Viewing
Proven experience in event management
Solid experience in strategic planning

Expériences

Business Partner

PLANET MEDIA
Depuis Octobre 2010
Missions
  • Business Planning
    Sales and Operations Planning
    Corporate and Regulatory Affairs

CEO

MEDIA COTE D'IVOIRE
Mai 2009 - Septembre 2010
Missions
  • Finance management
    Marketing management
    HR Management

CEO

MARKETIA
Avril 2006 - Mars 2009
Missions
  • Manage consultancy services in

    ➢ Trade Marketing
    ➢ Brand building
    ➢ Market Research



    Key account and achievement

    MTN BENIN
    o Market Research 2008
    • Double sim survey_ 2008
    • Price sensitivity analysis_ 2008

    WATANMAL GROUP (www.watanmal.com) (FMCG company with USD 650 million)
    o Trade marketing activity for a new biscuit launch (2008)
    o Brand building activities for many categories
    • Milk
    • Tomato Paste
    • Tuna
    o Market Research 2007-2008
    • Jago Mayonnaise launch study
    • Retail census _2006-2007

    COCA COLA BENIN
    o Media Planning and SMS game
    MOOV BENIN
    o Media planning and SMS game(2007-2008)
    o Fieldforce Training : Marketing foundation programme (2007)
    o Market research: Global Telecommunication study in Benin (2006)

    UNIVERCELL SA (CDMA BENIN & GHANA)
    o CDMA Project for BENIN_ Marketing strategy and Financial scenario (2006)
    o CDMA Project for BENIN_ Equipment supply contract analysis (HUAWEI) (2006)
    o CDMA Project for GHANA_Marketing strategy and financial scenario (2006)

Country Manager Benin

British American Tobacco
Décembre 2003 - Mars 2006
Missions
  • • Summary of position
    ➢ Delivery of the agreed objectives with focus on growing profit, sales volume and market share.
    • List of Responsibilities
    ➢ Achieve Company Plan targets
    ➢ Build Distribution as a key competitive advantage
    ➢ Develop a high performance culture and building a world class team
    • Skills required
    ➢ Trade & Brand Marketing
    ➢ HR management
    ➢ Leadership & Succession planning
    ➢ Lobbying & Communication skills.
    • Achievements
    ➢ + 21% volume growth (Jan 2003 to Jan 2006)
    ➢ + 14% Market Share growth (Jan 2003 to Jan 2006)
    ➢ Sound distributor management
    ➢ Salesforce effectiveness organization
    ➢ Leadership pipeline model implemented for people development

Channel Development & Marketing Skill Development Manager -Benin, Niger Togo

British American Tobacco
Janvier 2003 - Décembre 2003
Missions
  • • Summary of position
    ➢ Manage all business development aspects with primary focus on Channel recruitment, training and channel partner’s goal setting
    ➢ Develop BAT marketing people capability according to corporate vision of Achieving Marketing Excellence

    • List of Responsibilities
    ➢ Trade marketing & Brand support
    ➢ Supply chain management
    ➢ Marketing staff training (BAT “Achieving Marketing Excellence”

    • Skills required
    ➢ Trade & Brand marketing
    ➢ Retail management & Project management
    ➢ Training capabilities

    • Achievements

    ➢ Trade marketing
    • Alignment of team objectives to company objectives
    • Implementation of Sales and Operational Planning process
    • Business plan for each end market
    • Roll out of 44 modules of MXS (Marketing Excellence Series)
    • MXS is the marketing foundation programme for all level 1 Marketing people
    ➢ Retail
    • Improvement of sales through optimization of retail process
    • Improvement of Field force capability : People training

    ➢ Consumer
    • Consumer segmentation
    • Promotional campaign platform for Benin