Alexander Edgar
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Professional statusCurrently employed
Job/career Open to opportunities
Fast Track Leadership Programme at InterContinental Hotels Group Headquarters (IHG) in the United Kingdom
- Graduated from the Hotel School The Hague, International Institute for Hotel Administration and Hospitality, and received Hospitality Management Award for oustanding performance.- Worked and lived in The Netherlands, France, Thailand and England in various roles.
- Presently in my last of three rotations for the Fast Track Leadership Programme working on the London 2012 Games sponsorship at the Headquarters of InterContinental Hotels Group in Denham, England.
My links
Professional experience
London 2012 Olympic Games Marketing
InterContinental Hotels Group(Since January 2010)
- Marketing activation regarding the partnership of IHG (Holiday Inn Brand Family) and the London 2012 Games for all internal and external stakeholders.
Fast Track Leadership Programme
InterContinental Hotels Group(Since June 2008)
- The IHG Graduate Programme offers the opportunity to become a General Manager within 5 years. The aim is for successful candidates to be Head of Department within 2 years.
Partnership Marketing
InterContinental Hotels Group HQ(November 2009 - January 2010)
- Working on various projects regarding partnerships (including the London 2012 games IHG partnership)
Various projects I have worked on:
- Virtual concierge service for Holiday Inn Express hotels in London greater area
- Increase in market exposure of www.holidayinngreenroom.com
- Set up of project plans and Q1 in hotel market activation for the partnership of the London 2012 Games
- Internal and external stakeholder communications plan and messaging
Business Travel Sales EMEA
IHG HQ in the UK(July 2009 - November 2009)
- - General Support for 4 Key Account Directors
- Attending and conducting various Travelfairs / Roadshows / Walk in Workshops
- General restructure and providing input for the Business Travel Sales Strategy
- Arranging Video Interviews for budget presentations
- Conducted various large and small “Request for Proposals” for key accounts of IHG EMEA / Global
Part of the European Graduate Programme
Account Executive & Sales Co-ordinator
Crowne Plaza Amsterdam City Centre(November 2008 - July 2009)
- Responsible for account management and aquisition of new accounts during a major renovation of the hotel.
Highlights were:
- Dual role for 8 months
- Increasing revenue due to new contracts
- Helping to create the S&M Marketing Relaunch Priorities
- Setting the back bone of the new Quadriga in house infotainment system
- Developing a process to build on the results of the Sales Audit
- 4 Sales Blitzes
- Developing close relations with the IHG Loyalty Programme for the re-opening of the hotel.
Part of the European Graduate Programme
Management Trainee / Assistant Operations Manager
Dusit International(January 2007 - June 2007)
- A hospitality business focusing on 4 and 5 star hotel properties.
Positioned in Headquarters at Dusit Thani Bangkok where I performed a multitude of tasks:
- In depth market analysis
- (re)branding
- Project development
- Pre- and re-openings of 5 star hotels
- Complete renovation projects
- Standardizing products and services
Received a 9 out of 10 grade for my management placement.
Formerly known as Dusit Hotels and Resorts
General Commissioner
Student Association La Confrerie(December 2004 - December 2005)
- Responsible for the coordination of all festivities, parties, events and committees organized by the student association.
- Managing, Coaching and leading 12 Committees
- Decision maker within the Board
- Large events, like the yearly Gala, Beach Volleyball Tournament, and Inaugerationdinners
- Main contact point with the Hotelschool The Hague
Banqueting staff member
Event Company - Landgoed Voorlinden(January 2003 - January 2007)
- A luxury estate on a grand property in Wassenaar, The Netherlands
Three and a half years as a part time banqueting / barman staff member.
Education
Maerlant Lyceum (September 1993 - August 1999)
- Subjects: Dutch, English, French, Economics, Natural Science, Geography, Mathematics
Member of the Schoolboard
Member of THIMUN (The Hague International Model United Nations) - including being Ambassador
Member of Theatrical Group - performing leading roles in plays
Captain of the Ardennes Travel Team
Pianist in School Band
Member of the School Rugby Team
Average grade: 8 out of 10
Ba in HMaH
HotelSchool - The Hague (January 2000 - September 2007)
- Hospitality Management and Administration
Member of Student Association "La Confrerie" (500 active members - over 10000 alumni)
Boardmember of Student Associaton 2004-2005
Member of Yearclub "Novi Domini"
Member of Cigar club "Vita Fumosa"
Member of Bar Team "Soccie"
Member of Theatrical Group "Picasso" - performing leading roles in plays
Pianist in Association Band
Won the Hospitality Management Club Award - 22-02-08
The Hospitality Management Club Award is awarded to the graduate who has done an excellent job during his/her school career and during his/her management placement. The winner of the HMC Award is expected to reach an executive position within the hospitality industry in the near future.
Grade for thesis: 8 out of 10
Grade for Management Internship: 9 out of 10
