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Professional Status


About Me

It is projected that by 2017 CMOs will be outspending CIOs in IT, are you prepared for that shift? I have been providing corporate brand solutions for over 15 years, from websites in the 90's, shifting to advertising, blogs, social media, mobile experiences and back to tangible world by merging traditional and digital in a connected world.

Since 1995 I have been working with companies and organisations to create media-neutral solutions to their branding needs. Although I started as a creative I now provide strategic digital thinking for my clients, marrying strategy, high quality creative executions and the latest in digital marketing and technology.

Branding strategy is still the core of my work by bringing the client, product or service in line with its long-term vision, unique market position, and unlocking the leadership potential within it.

My goal is to create a gut feeling.

Launched over 30 websites, 10 complete corporate branding solutions, countless digital/social marketing campaigns, integrated advertising campaigns, mobile experiences and on-site digital experiences.

Clients range from Fortune 500 companies to small businesses and non-profit organisations. I have worked and developed projects for North and South America, Europe and Asia.

I have implemented digital teams and practices into offline agencies, helped create, increase and improve digital offerings, and most importantly I have hired and lead teams in corporate branding, marketing communications, web and mobile app design/development, and digital and social marketing.

Sectors: Telecom, automotive, medical technology, FMCG, financial services, food retail, food ingredients, beverages, education, architecture, engineering, oil and gas, luxury, consumer and B2B services and products.

Specialties: Marketing strategy, digital marketing, social marketing, marketing communications, corporate branding, training, design, art direction and creative direction.


Senior Digital/Social Marketing Manager

October 2011 to 2013
Responsibilities completed
  • Part of the global BBDO network, IMPACT BBDO is a leading regional communications group operating across the Middle East and North Africa region for more than 40 years. IMPACT BBDO offers comprehensive and integrated communication solutions, to a wide and prestigious base of global, regional and local clients. IMPACT BBDO prides itself on contributing to BBDO's worldwide creative reputation and has consistently been highly ranked in regional competitions. The group employs more than 1,000 people delivering comprehensive communication solutions.
  • While at Impact BBDO I also had the opportunity to work with Impact Proximity, a specialist interactive, eCRM and brand activation company, for projects in Kuwait and Dubai (Visa, UAE Armed Forces – Recruitment)
  • Responsibilities:
  • Increasing the digital capabilities of the agency
  • Leading the social media and digital creative team
  • Staff digital/social marketing team
  • Social media strategy
  • Liaise between agency and clients
  • Oversee the compilation and present analytical and key statistics to clients
  • Educating team and clients
  • Coordinate BBDO's global network resources
  • Clients:
  • Wataniya Telecom (Ooredoo), Alghanim Automotive (Chevrolet, Cadillac, KromOzone, Bumper-to-Bumper), Gulf Bank, X-cite By Alghanim Electronics, Safat Home