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Professional Status


About Me

It is projected that by 2017 CMOs will be outspending CIOs in IT, are you prepared for that shift? I have been providing corporate brand solutions for over 15 years, from websites in the 90's, shifting to advertising, blogs, social media, mobile experiences and back to tangible world by merging traditional and digital in a connected world.

Since 1995 I have been working with companies and organisations to create media-neutral solutions to their branding needs. Although I started as a creative I now provide strategic digital thinking for my clients, marrying strategy, high quality creative executions and the latest in digital marketing and technology.

Branding strategy is still the core of my work by bringing the client, product or service in line with its long-term vision, unique market position, and unlocking the leadership potential within it.

My goal is to create a gut feeling.

Launched over 30 websites, 10 complete corporate branding solutions, countless digital/social marketing campaigns, integrated advertising campaigns, mobile experiences and on-site digital experiences.

Clients range from Fortune 500 companies to small businesses and non-profit organisations. I have worked and developed projects for North and South America, Europe and Asia.

I have implemented digital teams and practices into offline agencies, helped create, increase and improve digital offerings, and most importantly I have hired and lead teams in corporate branding, marketing communications, web and mobile app design/development, and digital and social marketing.

Sectors: Telecom, automotive, medical technology, FMCG, financial services, food retail, food ingredients, beverages, education, architecture, engineering, oil and gas, luxury, consumer and B2B services and products.

Specialties: Marketing strategy, digital marketing, social marketing, marketing communications, corporate branding, training, design, art direction and creative direction.


Corporate Branding and Digital Media

Armstrong Creates
April 2004 to 2011
Responsibilities completed
  • Founded in 1979, Armstrong uses a holistic viewpoint to create comprehensive marketing solutions that enables a business to maximize its opportunities across all activities. Focusing on creating, developing and managing the brand assets to foster alignment of the business' vision with the values of the company's stake holders: its owners, shareholders, employees, partners, customers.
  • Responsibilities:
  • Strategy, concept and design brand solutions, corporate communications, advertisements, sales and marketing materials, packaging, websites. Participate in planning meetings, art direct photo shoots, provide support to clients, and oversee production with vendors. Introduced digital practices into the agency, helped shaped and grow digital offerings and educate co-workers and clients.
  • Clients:
  • Beam (Sauza, Old Crow, Jim Beam RTD, Old Grand Dad, Banff Ice), Dexcom, Quattrocchi Kwok Architects, Exchange Bank, Moss Adams, Avicena Group, SupHerb Farms, Hilmar Ingredients, Power Feed-Thru Systems, REACH Air Medical Services, University of Northern California.