Adam P. Coulter
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Professional Status Employed
Job/Career Open to opportunities
Meet Adam
I communicate by proactively planning and then engaging communities on a variety of platforms, monitoring what is being said, both online and in traditional media, and ultimately, by telling true brand narratives well.Help facilitate thought leadership (i.e. credibility, expertise, strong social voice, community value) for organizations through the creation and marketing of newsworthy, targeted and compelling content and through the utilization of new and social media tools have increased online conversations, community engagement and organizational presence.
Using strategies, creativity and a background in journalism & PR I've discovered, listened to, engaged and formed mutually beneficial relationships w/ individual publics and stakeholders (e.g. brand ambassadors), which in turn has supported larger organizational objectives of increased visibility and, customer satisfaction & the fostering of community.
My Links
Education
M.A. Communications (PR & Advertising)
Suffolk University, Boston (September 2009 - December 2010)
Description
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Multiple group/team projects, including the crafting of a marketing plan for The Thornton W. Burgess Society, advertising plan for the Nintendo DS and a crisis communication plan/program for the New York Times/Boston Globe concerning the possible sale of the Globe in 2009.
Outside the classroom I helped to create great interactive digital media, for example the CAS's Alumni Magazine: http://bit.ly/digitalissuu
Coursework included:
Crisis Communication Management
Marketing Communications-Client Analysis for our client- http://slidesha.re/ehtJDs
New Media, New Markets
Communications Theory
E-market & the Digital Divide
Public Relations Management
Advertising Seminar
Intercultural Communication
Media Studies
Issues in Communication
Details and Extracurriculars
- Worked in the University's Office of University Communications and in the College of Arts & Sciences' Dean's Office, Communications Dept.
B.A. cum laude Journalism
University of Massachusetts, Amherst (September 2007 - September 2007)
Description
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With a minor in Political Science, and a concentration in English
Wrote over 50 published news articles for the Massachusetts Daily Collegian: http://bit.ly/newsarticles & http://bit.ly/eZmJgH
Details and Extracurriculars
- Graduated in top ten % of class
- Dean's List all semesters
- Irish Student Union
- Worked at Big Y Supermarket on the floor
M.A. Communications
Suffolk University (September 2009 - September 2009)
Description
- Public Relations & Advertising
Details and Extracurriculars
- Coursework included:
Crisis Communication Management
Marketing Communications
New Media, New Markets
Communications Theory
E-market & the Digital Divide
Public Relations Management
Advertising Seminar
Interpersonal Communication
Media Studies - Graduated with a 4.0/4.0 cumulative average
