Adam P.

Coulter

Digital Communications Specialist

Social Media Specialist

Curry College - Milton, MA - United States(Full-time - Since August 2011)

• Developed and now executing a strategic social media plan, across the college, with a focus on audience/community acquisition, monitoring/listening and ultimately, tying our social media efforts to prospective student applications, enrollment and student satisfaction and retainment.
  
  Conducted a social audit and a brand reflection cycle, then created from ground-up institutional social media accounts (i.e. Twitter, Facebook, G+.) @CurryEdu, facebook.com/currycollege. Sole person in charge of managing these outposts.
  
  Define, execute and develop metrics for measuring social media strategy and tactics.
  
  Monitor and participate in online conversations 7 days a week, across channels and platforms, to nurture the Curry College brand and messaging.
  
  Manage brand reputation 24/7 and escalate potential crisis issues to the Director of Communication.
  
  Educate campus community about and enforce social media policies and guidelines.
  
  Monitor trends in social/new media applications, tools and platforms. Identify and engage with online influencers.
  
  Monitor competitive activity.