Adam P. Coulter
Social Media Manager
Boston (02135) United States (Massachusetts)
Employed
Open to opportunities
I communicate by proactively planning and then engaging communities on a variety of platforms, monitoring what is being said, both online and in traditional media, and ultimately, by telling true brand narratives well.
Help facilitate thought leadership (i.e. credibility, expertise, strong social voice, community value) for organizations through the creation and marketing of newsworthy, targeted and compelling content and through the utilization of new and social media tools have increased online conversations, community engagement and organizational presence.
Using strategies, creativity and a background in journalism & PR I've discovered, listened to, engaged and formed mutually beneficial relationships w/ individual publics and stakeholders (e.g. brand ambassadors), which in turn has supported larger organizational objectives of increased visibility and, customer satisfaction & the fostering of community.
Help facilitate thought leadership (i.e. credibility, expertise, strong social voice, community value) for organizations through the creation and marketing of newsworthy, targeted and compelling content and through the utilization of new and social media tools have increased online conversations, community engagement and organizational presence.
Using strategies, creativity and a background in journalism & PR I've discovered, listened to, engaged and formed mutually beneficial relationships w/ individual publics and stakeholders (e.g. brand ambassadors), which in turn has supported larger organizational objectives of increased visibility and, customer satisfaction & the fostering of community.
Social Media Manager
Curry College
May 2016
to September 2019
United States
- Promoted to digital manager role: Social Media Manager on the Marketing & Communication digital team at Curry College tasked with leading and managing all Institutional, Alumni and department level social media and strategy.
Develop and implement strategic social media plans (ongoing and episodic) at the Institutional, Alumni and departmental levels. Collaborate with academic departments on communication and content strategy.
Develop, activate and lead all College paid social, search and display campaigns, and implement all campus strategies for new media and digital marketing.
Brainstorm and create content specifically for social media - while also writing captions and distributing existing editorial content. Have created, originated and distributed over 25,000 social media posts.
Serve as Community Manager for all Institutional and Alumni social accounts.
Generate reports/dashboards with key metrics on social media campaign performance; Review KPIs of each channel, perform statistical analysis while producing monthly reports for senior staff.
Work closely with other members of the digital communications, marketing and creative teams on creation and management of content for the College's website, intranet and e-newsletters.
Educate, collaborate with, and lead the campus community in activating social media strategies.
Hire and supervise semester-long Digital intern(s).
Social Media Specialist
Curry College
Since August 2011
Full-time
Milton
United States - Massachusetts
- Developed and now executing a strategic social media marketing/content plan, across the college, with a focus on audience/community acquisition, monitoring/listening and ultimately, tying our social media efforts to prospective student applications, enrollment and student satisfaction and retainment.
Conducted a social audit and a brand reflection cycle, then created from ground-up institutional social media accounts (i.e. Twitter, Facebook, Snapchat, Vine, G+.) @CurryEdu, facebook.com/currycollege. Sole person in charge of managing these outposts.
Define, execute and develop metrics for measuring social media strategy and tactics.
Activate Social Advertising campaigns.
Monitor and participate in online conversations 7 days a week, across channels and platforms, to nurture the Curry College brand and messaging.
Manage brand reputation 24/7 and escalate potential crisis issues to the Director of Communication.
Educate campus community about and enforce social media policies and guidelines.
Monitor trends in social/new media applications, tools and platforms. Identify and engage with online influencers.
Monitor competitive activity.
M.A. Communications (PR & Advertising) Degree Recipient
Suffolk University
September 2009
to December 2010
Boston
- Suffolk University's M.A. Communications Graduate program. Concentration in Public Relations & Advertising. 4.0/4.0
Worked with a client in the nonproft edu space, creating a marketing plan to increase awareness around their brand, as well as revenue. Produced advertising plans, crisis communication response program, branding strategy and built websites using Dreamweaver
Social Media Manager
Suffolk University's Office of University Communications
September 2010
to December 2010
Boston
- Implemented external social media initiatives that increased student satisfaction & built up our online community
- Monitored/listened to online conversations within the social web about the university, its brand, and competition while reporting key insights and recommendations.
- Increased our Twitter Followers by 278 and Facebook Likes by 245 in 4 months through humanizing engagement & sharing insights
- Managed multiple social assets, such as Facebook Fan pages and Twitter stream. (see links below)
- Identified and interacted with influencers/students to create brand ambassadors
- Edited an undergraduate blogging policy
- Curated content for the university's social outposts
- http://bit.ly/suffolkutwitter
- http://on.fb.me/suffolkFB
- http://on.fb.me/suffolkuclassof2014FB
- http://on.fb.me/suffolkuclassof2015FB
Social Media/Content Marketing Manager & Graduate Fellow
Suffolk University's CAS Dean's Office, Communications Dept.
January 2010
to May 2010
Boston
- In charge of social media strategy/engagement w/ the university and surrounding Beacon Hill community.
- Entrusted with editing & marketing audio/video of events because of a demonstrated understanding of niche markets & the content that matters to people in those spaces.
- Strategically managed Facebook fan page and Twitter streams.
- Communicated the colleges' central messages, reaching their audience through digital media.
- Attracted 100 new Twitter followers and 75 Facebook fans in 5 months.
- Brainstormed viable strategic interactive marketing solutions that integrated overarching marketing strategy and brought brand relevance in the online space.
- Developed and activated a content marketing and social media distribution strategy focused on the College's latest alumni publication - increasing engagement with alumni, students, and parents.
Integrated relevant multimedia elements into the College's alumni magazine CMS/website.
Edited and then shared audio/video of campus events.
Managed Alumni Magazine Facebook Page and two Twitter accounts, increasing followers of each through sharing insights.
Communicated the Colleges' central messages, reaching their audience directly by leveraging both digital and print media.
Executed keyword research and optimized university blogs for social media and SEO.
Online News/Video Editor
The Amherst Wire
January 2009
to May 2009
Part-time
Amherst
- Edited contributor's news articles, video and blog posts and developed compelling multimedia content for the site.
- Participated in the strategic forming of coalitions with other local media in an effort to broaden and increase our audience & the impact of our content
- Utilized new media technology to interact with our audience and
present them with individualized stories/news relevant to their interests. - Managed and produced content for the political blog 'Politikos Discourse.'
- http://bit.ly/amherstwire
Staff Writer/Crime Reporter
The Massachusetts Daily Collegian
January 2008
to May 2009
Part-time
Amherst
- Covered all campus and city crime and constructed the weekly crime log for publication.
- Formed and nurtured primary stakeholder relationships with the university community and sources.
- Wrote on deadline over 50 weekly news articles, besides crime log,
- Created content for both print & digital media.
- Worked effectively as part of the news team and independently.
- Met weekly with Deputy Chief of the campus police
- http://massdailycollegian.com/
Public Relations/Editorial Intern
Political Research Associates
June 2008
to August 2008
Internship
Somerville
- Successfully won press attention for three staff members (radio interviews) and placed an article excerpt on AlterNet.com.
- Produced backgrounders and ally letters, which promoted magazine features and authors.
- Wrote & delivered press releases for different target audiences and the media.
- Performed editorial duties such as copy editing and research
- Researched and developed a reader survey that gauged audience interests and the perceived value of PRA.
- Scanned the web for relevant articles & summarized them for PRA's blog.
- Consulted on online newsroom optimization
- Managed media contact list
Contributor
Zine
September 2006
to December 2006
Student Project
Pittsfield
- Wrote four published pieces for the creative arts magazine.
Distributed published copies on campus and brainstormed publicity/stakeholder techniques with advisor.
Multiple group/team projects, including the crafting of a marketing plan for The Thornton W. Burgess Society, advertising plan for the Nintendo DS and a crisis communication plan/program for the New York Times/Boston Globe concerning the possible sale of the Globe in 2009.
Outside the classroom I helped to create great interactive digital media, for example the CAS's Alumni Magazine: http://bit.ly/digitalissuu
Coursework included:
Crisis Communication Management
Marketing Communications-Client Analysis for our client- http://slidesha.re/ehtJDs
New Media, New Markets
Communications Theory
E-market & the Digital Divide
Public Relations Management
Advertising Seminar
Intercultural Communication
Media Studies
Issues in Communication
Learn more
Outside the classroom I helped to create great interactive digital media, for example the CAS's Alumni Magazine: http://bit.ly/digitalissuu
Coursework included:
Crisis Communication Management
Marketing Communications-Client Analysis for our client- http://slidesha.re/ehtJDs
New Media, New Markets
Communications Theory
E-market & the Digital Divide
Public Relations Management
Advertising Seminar
Intercultural Communication
Media Studies
Issues in Communication
With a minor in Political Science, and a concentration in English
Wrote over 50 published news articles for the Massachusetts Daily Collegian: http://bit.ly/newsarticles & http://bit.ly/eZmJgH
Learn more
Wrote over 50 published news articles for the Massachusetts Daily Collegian: http://bit.ly/newsarticles & http://bit.ly/eZmJgH
- Embracing the power and utility of a relationship perspective when communicating with communities.
- Crafting and distributing individually- targeted press releases
- Creating traditional and new media materials that promote newsworthy features and provide value to stakeholders/communities.
- Communication & MKTG plans.
- Building up online communities
- Understanding micro markets and the individual needs/interests of those residing in these spaces
- Producing & editing news articles
- Monitoring brand mentions online and illustrating ROI of social media efforts
- Creating/managing a brand's social voice
- blogging
- Paid Social
- Google AdWords
