Edouard de Joussineau
business
Driving License
PARIS (75001) France
Consultant
Open to opportunities
Passionate about web startups and technologies. Deeply passionate about online user behavior and conversion strategies.
Lead research on Cognitive Principles of Online Persuasion
Lead research on Cognitive Principles of Online Persuasion
Website Conversion Rate Optimization
Conversion Rate Optimization is a data driven approach through Analytics, Research and Testing to increase desired outcomes from existing traffic.
Since September 2014
New York
United States - New York
- • Identify, monitor and analyse key digital KPIs and deliver key business building insights.
• Create and maintain dashboards and standardised monthly reporting for various stakeholders including sales, marketing, and executive team
• Deliver reports, and interpret them for clients identifying opportunities to create value and optimise performance.
• Developing and implementing KPI based online marketing strategies
• Brief and manage designers and developers to build website optimisation with proven results.
Business and User Experience Analyst - Conversion Rate Optimization Team
The House of Kaizen Conversion Rate Optimization team develop pioneering programs to optimize online businesses and websites. The CRO team increase website's revenues by applying a scientific methodology to A/Bn test, strategies and experiments.
January 2014
to July 2014
Internship
London
United Kingdom
- Research Analyst
In charge of the Research Process for 5 Conversion Consultants and 10 clients simultaneously in a hight challenging environment with tight deadlines.
- Building Market Research, and Competition Analysis
- Using Web Analytics
- Analysing User Behaviour, Mindset and Needs
- Managing and improving the research development processes
- Building Market Research, and Competition Analysis
- Designing a Website Pilot
Involved in working with developers and designers to build dynamic website pages. Also using stress test. - Designing, Monitoring and Reporting A/B test
- Doing Research on Cognitive Principles of Online Persuasion
- Interns Recruitment
Assistant Sales Director Asia
Ets. Jean-Pierre Moueix distribute red wines to great export from the most prestigious appellations of the Libourne area, Saint-Emilion and Pomerol.
May 2012
to July 2012
Internship
Libourne
France
- Summarising 2011 "en primeurs" purchases from Asia customers
- Assessment of 2011 'en primeur" tender/purchase allowance by brokers
- Business Proposal for Wholesalers
- Business proposal of 2011 "en primeurs" allowance for Asia customers
Founder Millésimes Privés
Millésimes Privés
December 2011
Lyon
France
- http://www.millesimes-prives.com/
- Activity:
Founding and managing "Millésimes Privés" for 6 years: a private mailing list organizing wine wholesales from famous winemakers to final consumers in France. - Benefits:
• Avoiding middlemen and therefore stocks condition and cost
• Selling up to 40% under current market prices
• No stocks to manage - Results:
►Positive Cashflow
►Best Year: 6000 bottles sold in 2 month
►Average Turnover : 40 000 €
►Loyal Customer Mailing List of 100+ Private Buyers
Internship at Laser Paris
Laser Paris
March 2011
Internship
Paris
France
- International logistics operations
- Participation in meetings to build a website for the company
- Commercial functions, database creation
Business Research Analyst
AREVA T&D UK Ltd - Areva T&D was a subsidiary of Areva group specialized in the business of transmission and distribution of electricity. It was sold 7 June 2010 Alstom and Schneider Electric.
May 2010
to July 2010
Internship
Stafford
United Kingdom
- Assisting the Regional Sales performance & Operations manager
- Full market survey for onshore wind farms in UK
- Customer Business Evaluation Reports
- Forecast customers projects for the next 5 years and analyse opportunities for AREVA T&D UK
Founder
Handidays
July 2009
to October 2010
Lyon
France
- Activity:
►Founding and managing "Handidays" for 1 year: a holidays home swap website for disabled people. - Benefits:
► Remove the hassle of finding a suitable home during holidays for disabled people
► Detailed Facilities Description
► Home Swap is free - Results:
►100+ member subscription during the first 2 month
► Development of an International Assistance with AXA Insurance
- Conversion Rate Optimization Strategies
- Research on Cognitive Principles of Online Persuasion
- Business Strategy
- Team Coordinator
- Marketing Strategy
- Pitch and Presentations
-
Tools Set:
► Google Analytics
► Clicktale
► Session Cam
► CrazyEgg
► Qualaroo
► EyeQuant
► Balsamiq Mockups
► Visual Website Optimizer (A/B Testing)
► Mind Meister
► Active Collab / Control Room
► Hootsuite
► MailChimp
- French (mother tongue)
- English (professional competencies)
- Pitch anything - Oren Klaff
- Lean startup - Eric Ries & Steve blank
- Getting real - 37 Signals
- Rework - Jason Fried & David Heinemeier Hansson
- Harvard Business Review s
- Made to Stick - Dan Heath, Chip Heath
- Purple Cow - Seth Godin
- Webs of Influence - Nathalie Nahai
- Predictably Irrational - Dan Ariely
- In the Plex - Steven Levy
- Car
- Motorbike
- Hunting
- Boat
- Free fall
One of top10 Business school in France
A level + 5 years
A level + 5 years
Two-year technical degree in international business at the Maristes’s institut in La Verpillière
